Responsibilities

• Lead the development and execution of integrated marketing strategies across wholesale, PR, social media, and influencer channels.
• Strengthen brand equity and drive sales through cohesive, consumer centered marketing plans.
• Partner with leadership teams on brand collaboration and partnership opportunities.
• Direct campaign planning across seasons and market moments to ensure alignment with brand voice, positioning, and visual identity.
• Oversee the creation of campaign assets, ensuring they reflect the Keds DNA and support key brand milestones.
• Guide social media and PR initiatives, including content calendars, influencer partnerships, product seeding, and agency collaboration.
• Ensure all external touchpoints feel authentic, inclusive, and connected to broader brand goals.
• Review campaign performance and competitive activity to understand what’s landing with consumers.
• Translate data into actionable insights that improve future strategies.
• Manage marketing budgets, including forecasting, tracking, and invoice processing to support thoughtful investment decisions.

Requirements

• Required Skills
• - Proven ability to lead teams and manage multiple initiatives with clarity and organization.
• - Strong collaboration and communication skills, with the ability to build relationships across all levels.
• - Expertise in social media strategy, influencer marketing, and PR execution.
• - Comfort interpreting data and applying insights to shape strategy.
• - Proficiency in Microsoft Excel and PowerPoint, plus familiarity with marketing analytics tools.

Preferred

• Experience in the footwear or fashion industry.
• Understanding of wholesale and international marketing dynamics.

Benefits

• Your Sole Well-Being: Our benefits package is crafted with our associates in mind! We support you with benefits like free virtual health care, robust family/fertility benefits, 401(k) w/ match, and more. Explore our offerings at https://mymobilewalletcard.com/dbi.
• Stride with Flexibility: We offer hybrid and remote work opportunities, giving you the freedom to stay connected, productive, and inspired—wherever you do your best work.
• Stepping Up Your Career: Take advantage of training programs, professional development, and education assistance to advance your career with a company that celebrates bold ideas and fresh perspectives.
• We are Shoe-Obsessed: Because we know a great pair of shoes can change your day, you’ll enjoy 30% off at DSW & com, plus discounts across our family of brands.