Responsibilities

• Develop and execute 360° campaign strategies for Men’s product launches and key business moments
• Define objectives, audience, messaging, and channel approach to maximize reach, engagement, and conversion
• Lead end- to- end campaign execution across paid, owned, and earned channels (media, social, site, CRM, retail, VIC)
• Drive cross-functional alignment across Marketing, Creative, eCommerce, Retail, Product, and Visual teams
• Manage timelines, deliverables, and in-flight optimization to ensure best-in-class execution with cross functional partners including launch plans & recaps
• Own development of campaign content strategies and creative briefs for all key moments
• Partner closely with Creative teams to guide asset development across formats and channels
• Ensure content is optimized by channel, informed by performance insights, and reflective of David Yurman’s brand codes
• Provide strategic oversight of media plans across awareness, consideration, and conversion in partnership with media team
• Partner with Media and Analytics teams to ensure alignment between campaign strategy, investment, and performance goals

Requirements

• 6–8+ years of experience in brand marketing, preferably in luxury, fashion, or consumer goods
• Proven experience leading integrated campaigns and developing content briefs
• Strong understanding of full-funnel media strategy and performance marketing
• Demonstrated cross-functional leadership and project management skills
• Strategic, analytical thinker with strong storytelling capabilities
• Deep understanding of consumer behavior within the luxury market, with a focus on Men’s category

Benefits

• Base pay is one component of David Yurman’s total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.