Responsibilities

• Develop and execute the quarterly marketing plan including CRM
• Translate business needs into strategic site and campaign work, with an associated business case and success metrics for each initiative.
• Run cross-channel campaigns end-to-end: launches, seasonal programs, promotions and collaborate with external PR professionals.
• Protect brand integrity. Fresh Zen’s nutritional claims (GF, vegan, no added sugars, no preservatives) stay with Fresh Zen. OohNami!’s bolder, umami-forward positioning stays with OohNami!.
• Direct-to-Consumer & Ecommerce Operations: Manage the on-site experience end-to-end — PDPs, landing pages, collections, homepages, and seasonal refreshes — in alignment with merchandising strategy and the retail calendar.
• Own the ecommerce P&L across our D2C sites: merchandising, site content, promotions, conversion.
• Partner with the CEO on pricing, bundling, subscription, and loyalty strategy.
• Set up, schedule, and QA promotions and campaigns before launch. Analyze results post-launch with the team and feed learnings into the next cycle.
• Own UAT for new site experiences, working with the technical partner on testing, validation, and sign-off. Monitor the site for bugs and broken experiences. Log tickets, coordinate fixes with the technical partner, and close the loop with the team
• Social, Content & Influencer: Own the social calendar and day-to-day presence across Instagram, TikTok, LinkedIn, and emerging platforms.

Requirements

• 5+ years in ecommerce operations and marketing, ideally at a small or founder-led company where you’ve built from scratch rather than inherited a playbook.
• Track record of delivering: campaigns that deliver results, engaging commerce experiences, timely and relevant content programs that grow audience and revenue.
• Fluent in the D2C stack: Shopify, Klaviyo, Meta and TikTok ads, GA4, an SEO platform (SEMrush, Screaming Frog), and at least one influencer or affiliate platform.
• Analytical mindset. You establish metrics, measure what matters, and articulate and test hypotheses rather than guess.
• Demonstrated ability to get things done in a rapidly changing environment. Proven ability to break complex problems into actionable steps.
• Excellent verbal and written communication, with the ability to adapt your style for the audience — founder, agency partner, retail buyer, creator, or customer.
• Comfortable using AI across content, research, CRM, analytics, and creative ops — not as a crutch, but as a way to move faster and think sharper.
• Fluent in brand. You can hold the line on visual and creative standards, give useful direction to designers and partners, and recognize when something isn't right — and say why.
• Curious about food, flavor, and the people who cook with our products.
• Consumer Brand or CPG experience, food and beverage or specialty/grocery is a plus

Preferred

• Multi-brand portfolio experience, with the discipline to keep brand stories distinct.
• PR, retail sales, or trade marketing exposure.
• Photography, video, or hands-on content production skills.
• Consumer Brand or CPG experience, food and beverage or specialty/grocery is a plus