Responsibilities

• Planning: Support landscape, competitor, and trend analyses used to inform broader campaign strategies. Help curate and organize data to assess market dynamics alongside internal teams, clients, and agency partners.
• Development: Apply established in-platform best practices in account structure, targeting and delivery while executing approved strategy within self-managed campaigns. Play a supporting role in junior team member development through collaboration, training and knowledge sharing on platform settings.
• Optimization: Execute recurring optimizations to in-platform account budgets, placements and campaigns. Identify relevant optimization, growth, and testing opportunities to discuss with Supervisors.
• Stewardship: Support day-to-day call and email communications with direction from senior leadership. Partner with internal teams and agency stakeholders to curate campaign updates, performance insights, and next steps while continuing to build strategic planning and presentation skills.
• Reporting: Support recurring reporting and data analysis operations for assigned clients. Review and execute data pulls, formulas and reporting inputs while supporting Supervisors in developing performance narratives and actionable insights.

Requirements

• 2-3 years of hands-on experience building, optimizing, and/or reporting on paid ad campaigns in one or more of the following platforms:
• - Meta (Facebook/Instagram)
• - LinkedIn
• - TikTok
• Qualifications:
• - Bachelor’s degree or higher in marketing, advertising, business, or equivalent
• - Strong Excel skills and proficiency in Microsoft Office Suite (PowerPoint, Word, etc.)
• - Experience with Facebook, LinkedIn, and TikTok Ads platform or 3rd-party API technology
• - Understanding of media types (e.g., Paid social, SEM, display, etc) and their interconnectedness within a marketing strategy
• - Strong analytical thinking, mathematical skills, and an ability to manage large data sets
• - Resourceful, curious, and motivated spirit
• - Strong organizational and communication skills
• - Adaptability and comfort working with shifting priorities and deadlines

Preferred

• Reddit
• X/Twitter
• Pinterest
• YouTube
• Healthcare, Pharmaceutical, or regulated industry experience preferred
• Passion for health, wellness, connectedness, and media