Manager, Audience Strategy at Spark Foundry | Chicago, IL | $87K/yr – $125K/yr

Spark Foundry

Manager, Audience Strategy

Chicago, IL (On-site)

$87K/yr – $125K/yrManager3+ years expFull time

Posted 2 months ago

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Job Summary

Own data-driven audience strategy by translating client objectives into measurable targeting and campaign impact, using MRI/GWI/EPC and other tools to surface actionable insights.

Audience Strategy: Define/segment audiences aligned to client goals and industry trends, extracting data-driven insights to sharpen the overarching audience product.
Insight Communication: Extract and communicate audience analytics to show how targeting drives business results for clients.
Innovation & Collaboration: Test new audience tools, provide feedback to improve performance and client experience, and help develop client-facing materials.

Job Description

Responsibilities: Use platform tools (MRI, GWI, EPC) to define/segment new audiences based on client goals and industry trends, and research/data-driven insights to improve audience strategy.
Responsibilities: Analyze how consumers interact with devices, content and media through rigorous data analysis to guide strategy.
Responsibilities: Develop an understanding of client objectives to provide audience recommendations and demonstrate impact through campaign results.
Responsibilities: Extract insights from data and effectively communicate them to clients with audience analytics reports when available.
Responsibilities: Participate in testing new audience tools and methodologies, providing feedback to enhance performance and user experience.
Responsibilities: Assist in developing client-facing materials, including data presentations and audience performance reports.
Responsibilities: Share new targeting strategies in team meetings and provide feedback on platform and data performance.
Responsibilities: Deliver and set expectations with the client and look for ways to add value and strengthen relationships.
Responsibilities: Apply knowledge of proprietary research tools and segmentation techniques to inform decisions.
Responsibilities: Train and develop junior team members and manage projects with direction from leadership.

Requirements: 3+ years’ experience in media planning/strategy (digital emphasis) and/or ad technology, including agency experience.
Requirements: Familiarity with data visualization tools (Tableau, R) and advanced Excel/PowerPoint skills.
Requirements: Strong understanding of audience tools (MRI, GWI, Epsilon) and digital marketing, CRM, and audience segmentation.
Requirements: Experience with Web analytics tools (e.g., Google Analytics) and identity solutions (Epsilon/Liveramp/Neustar).
Requirements: Knowledge of Online Display, Video and Mobile campaigns, and familiarity with ad tech platforms, DSPs, CDPs, 3rd party data, pixels, and ad servers.
Requirements: Understanding of CPA, CTR, completion rate optimization for customer acquisition goals.

Preferred: SQL, SAS, or Python experience.
Preferred: Experience in media, creative, content, and/or analytics disciplines.

Benefits: Our motto celebrates differences and supports growth, teamwork, and inclusion across identities and intersections.
Benefits: Includes medical, dental, vision, disability, 401k, parental and family care leave, tuition reimbursement, and flexible time off.

Spark Foundry

3.9 Glassdoor

As one of the fastest-growing global media agency networks, Spark Foundry is not beholden to legacy.We embrace nimbleness, agility and open-mindedness as part of our Startup Spirit. But as part of Publicis Media, we tap into a Powerhouse Soul, gaining access to first-mover opportunities alongside market-shaping clout, plus leading-edge AI and technology.Together, our Startup Spirit and Powerhouse Soul allow us to innovate and iterate faster than any other agency, bringing clients a distinct competitive advantage. Our innovative experiences have been recognized by Cannes Lions, Effies, Shortys and Webbys, all delivered by best-in-class talent across more than 70 global offices. Spark Foundry is part of the global Publicis Media agency network, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40].

Founded in 2016

New York, New York, USA

3.1K employees (807 in marketing)

www.sparkfoundryww.com

78% recommend to a friend

81% CEO approval