Manager, Audience Growth

Santa Monica, CA (On-site)

Salary Not AvailableManager2+ years expContract

Posted 3 months ago

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Job Summary

Drive global digital marketing and audience growth for Universal Music Group by leading campaigns, CRM initiatives, and creator collaborations to expand listeners and engagement.

  • Own and execute innovative digital campaigns to grow lean-forward listeners and subscribers.
  • Must-have: 2–4+ years in marketing with global audience growth, ideally in music or digital media.
  • Standout: Proven influencer/creator campaigns and strong cross-team collaboration across departments.

Job Description

Responsibilities
  • Work closely with the Audience Growth leads to develop innovative digital marketing campaigns and initiatives with focus on engaging and growing audiences (increasing lean-forward listeners, monthly listeners, subscribers, international consumption growth, etc).
  • Assist in overseeing campaign execution with a focus on global audience engagement to grow audiences.
  • Liaise closely with artists and their representatives to build a foundation of trust.
  • Work with UMe CRM team to establish newsletter strategy and populate artist CRM/SMS editorial calendar.
  • Be well versed in social trends and strategies, including short form content, social media calendar maintenance/execution, and fan engagement strategies.
  • Demonstrate organization and attention to detail in effectively managing and communicating timelines, due dates, and prioritizing tasks.
  • Proven experience with influencer and creator marketing campaigns, the landscape, trends, micro communities, and how to develop campaigns that grow audience and drive streaming consumption.
  • Demonstrate an understanding of general digital marketing data points from social media, CRM, and digital advertising and know how to recap these for internal and external stakeholders.
  • Innovate and be proactive in bringing progressive digital marketing campaigns and inspiring ideas to the team.
  • Be a trusted team member and understand how to collaborate with the broader Audience Growth team and other teams at UME, including Project Managers, International, Content, Commercial Marketing, Production, A&R, and Publicity.

Universal Music Group

3.7 Glassdoor

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com.View our current career opportunities at: http://www.umusiccareers.com

Founded in 1934
Santa Monica, California, USA
19K employees (8,504 in marketing)
65% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
352.6K
Traffic Source Mix
Search
55.2%
Direct
34%
Referral
6.9%
Social
3.5%
Paid
0.4%

Headcount Trend

Current headcount: ~18.7K

Marketing Team

Marketing Team Size
2,960 (16% of company)
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$8.6B
Last Raise
Post IPO Debt, 3 years ago

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