Responsibilities

• Develop and execute data-informed strategies to grow first-party audiences across email and SMS
• Drive paid media efforts in collaboration with Growth Marketing to increase reach and lifetime value
• Identify and prioritize opportunities to expand and retain high-value audiences aligned with subscription, commerce, and advertising goals
• Collaborate with Lifecycle, Newsletter, Editorial, and Product teams to optimize user journeys and conversion paths
• Enhance on-site lead generation tools and placements to maximize registration and engagement
• Own reporting and dashboards to track acquisition, engagement, and conversion performance
• Lead A/B testing and experimentation to improve funnel performance and channel effectiveness
• Bring new ideas to the table, test them rapidly, and formalize successful strategies into scalable best practices

Requirements

• 5+ years of experience in audience development, growth marketing, CRM, or digital marketing
• Demonstrated success growing first-party data through registration and email acquisition
• Skilled in analytics tools and campaign reporting (e.g., Google Analytics, Looker, Sailthru)
• Understanding of paid media strategy and lifecycle marketing a plus
• Strong communication skills and ability to translate data into clear, actionable insights
• Highly analytical, creative, and collaborative with a test-and-learn mindset
• Hybrid role based in NYC; in-office presence required 4 days per week

Preferred

• Understanding of paid media strategy and lifecycle marketing a plus

Benefits

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.