Manager, Audience Growth

New York City, NY (Hybrid)

$88K/yr – $106K/yrManager5+ years expFull time

Posted 2 weeks ago

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Job Description

Responsibilities

Develop and execute data-informed strategies to grow first-party audiences across email and SMS
Drive paid media efforts in collaboration with Growth Marketing to increase reach and lifetime value
Identify and prioritize opportunities to expand and retain high-value audiences aligned with subscription, commerce, and advertising goals
Collaborate with Lifecycle, Newsletter, Editorial, and Product teams to optimize user journeys and conversion paths
Enhance on-site lead generation tools and placements to maximize registration and engagement
Own reporting and dashboards to track acquisition, engagement, and conversion performance
Lead A/B testing and experimentation to improve funnel performance and channel effectiveness
Bring new ideas to the table, test them rapidly, and formalize successful strategies into scalable best practices

Requirements

5+ years of experience in audience development, growth marketing, CRM, or digital marketing
Demonstrated success growing first-party data through registration and email acquisition
Skilled in analytics tools and campaign reporting (e.g., Google Analytics, Looker, Sailthru)
Understanding of paid media strategy and lifecycle marketing a plus
Strong communication skills and ability to translate data into clear, actionable insights
Highly analytical, creative, and collaborative with a test-and-learn mindset
Hybrid role based in NYC; in-office presence required 4 days per week

Benefits

Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

Hearst Magazines

3.7 Glassdoor

Hearst Magazines, the world’s largest lifestyle media publisher, has a portfolio of more than 30 powerful brands in the U.S. that inspire and entertain audiences across all media platforms. Hearst Magazines’ print and digital assets reach 141 million readers and site visitors each month — 55% of all adults in the U.S., 53% of all Millennials and 50% of all Gen Z adults over the age of 18 (Source: 2024 Comscore Multi-Platform© MRI-Simmons - 09/24/S24). The company publishes more than 200 magazine editions and 175 websites around the world.Hearst Magazines International, a unit of Hearst Magazines, encompasses eight owned and operated businesses, nine joint ventures and 40 license partners across 47 countries. Together, we are welcomed into the lives of millions around the world with our portfolio of nearly 200 editions.

New York, New York, USA

7.7K employees (4,021 in marketing)

www.hearst.com/magazines

65% recommend to a friend

78% CEO approval