Responsibilities

• Apply agency’s proprietary data and platforms to identify high-value audiences and support the development of audience-first, addressable strategies that aim to reach key consumers and contribute to business goals.
• Understand the data and digital media ecosystem, bringing relevant audience and data opportunities to campaigns and assisting in the quantification of connection encounters.
• Conduct business and audience analysis, providing insights and outputs to planning teams to help define audience profiling and segmentation.
• Identify channels, tactics, and data sources (across 1P, 2P, and 3P) that help accurately translate key audiences into media activation and support campaign performance outcomes.
• Be familiar with outcome-based planning principles to contribute to forecasting and delivery on specific business KPIs.
• Support the development and management of client’s data-driven marketing by educating clients on how data and technology can help unlock consumer insights and activation/engagement.
• Collaborate with the Client Solutions team to contribute to a clear Audience learning agenda and measurement framework, including KPIs.
• Develop trusted relationships with internal teams and external clients, providing education and consultation on how people-based data can be leveraged across planning and activation throughout media channels.
• Contribute to new approaches by assisting with client’s 1st Party data roadmaps, supporting omni-channel addressable strategies, aiding dynamic creative strategies, and helping define closed-loop audience measurement.
• Collaborate with Client Solutions and other internal teams to assess performance data and provide optimization thoughts and recommendations.

Requirements

• Curiosity and Understanding: Possess intellectual curiosity and a solid understanding of the data and digital media ecosystem, with the ability to view challenges from a brand’s business perspective.
• Media Recommendations: Experience contributing to holistic, cross-channel media recommendations and optimizations tied to business outcomes, from understanding the strategic overview to supporting technical implementation.
• Audience-Based Planning: Experience in supporting the development of audience-based and performance-based media plans, utilizing outcomes and KPIs to inform digital partner and channel splits.
• Digital Marketing Technologies: Familiarity with digital marketing technologies, including DSP, Ad Server, Ad Verification, Site Analytics, and audience syndication and measurement tools.
• Ad Tech Platforms (Hands-on): Practical experience working with DMPs, CDPs, CRM platforms, onboarding partners, and other ad tech platforms for audience development, onboarding/syndication, and taxonomy structure maintenance is strongly preferred.
• Data-Driven Insights: Proven experience in developing and presenting data-driven insights for clients.
• Project Management: Experience in managing projects for multiple clients, prioritizing tasks, and ensuring deliverables are met.
• Team Collaboration: Experience in guiding or mentoring junior team members, and collaborating effectively within a team environment.
• Communication & Presentation: Excellent written, verbal communication, and presentation skills, including the ability to develop clear and compelling presentation decks.
• Technical Proficiency: Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.).

Preferred

• Experience: Minimum 4 of experience in audience development, data-driven marketing, and/or digital marketing, with a strong understanding of the ad tech landscape and biddable media ecosystem (across search, social, or programmatic).
• Media Activation Knowledge: Strong understanding of key media activation channels (programmatic, social, search, etc.) and familiarity with full-funnel addressable activation best practices.
• Collaboration & Project Management: Proven success in collaborating across multiple teams and handling multiple high-priority projects in a fast-paced setting.
• Industry Knowledge (if applicable): Understanding of audience strategy approaches in specific industries (e.g., health industry), including relevant privacy regulations and restrictions.
• Omnichannel Support: Experience contributing to or supporting omnichannel strategies for clients.

Benefits

• We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.