Manager, ATV at IPG Mediabrands | New York, USA | $90K/yr – $95K/yr

IPG Mediabrands

Manager, ATV

New York, USA (On-site)

$90K/yr – $95K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive Advanced TV client strategy and cross-functional program management for agency accounts.

Own execution and day-to-day management of client assignments in ATV strategy.
Must-have: Extensive knowledge of TV buying (National) and maintenance tools (MediaOcean and Prisma).
Standout: Proven ability to build vendor relationships and manage teams.

Job Description

Responsibilities

Deep understanding of Advanced TV capabilities and how ATV and an audience first strategy delivers on client goals
Build, grow, and maintain rapport with key agency & client leads for both planning and investment
Liaise between key internal groups on each account (Partnerships/Investment, Audience, Research/Analytics, Comms Design, Operations) to ensure client needs are being met
Ability to lead a client communication work stream
Extensive knowledge of Advanced TV platforms, partners, technology, data and analytics
· Customer/Client Management: Owns the execution and day-to-day management of a portion of a client assignment, based on specialized or technical knowledge
· Vendor Relationship Management: Leads the vendor strategy; has experience and industry knowledge to identify vendors for key needs. Approves vendor selections and scopes
· Discipline-Specific Tasks: Owns oversight of junior team members; defines optimization parameters at the campaign level, vets optimization suggestions from partners, attends internal status meetings to speak to optimizations, pacing, and performance
· Platform Reporting: Works with team on development of reporting dashboards; ensures clean, accurate, and actionable client reporting
· Solutions Innovation: Identifies and delivers new audience-based addressable solutions to drive business growth; masters growth initiatives across the company

Requirements

· Extensive knowledge of TV buying (National) and maintenance tools (MediaOcean and Prisma)
· Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes
· Experience building team, providing mentorship and navigating how to manage up/down/ laterally (e.g., ability to navigate and be effective with multiple personalities)
· Intermediate knowledge of technology or measurement ad tech solutions, including platforms
· Intermediate knowledge and skills in data analysis
· Confident collaborating with others
· Experience with Project / Account Management
· Advanced communication skills; clear and succinct communication

Preferred

Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions
Experience with managing existing business relationships, partnerships, and alliances internally and externally
Ability to assess and rank issues and tasks in order of importance for taking action
Has gained prior experience in actual situations to recognize recurring meaningful components
Applies a solid foundation to varying situations
Applies advanced knowledge and perceives deviations from the normal pattern

Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

IPG Mediabrands

3.7 Glassdoor

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Founded in 2007

New York, New York, USA

8.6K employees (2,270 in marketing)

www.ipgmediabrands.com

70% recommend to a friend

78% CEO approval