Responsibilities

• Assist clients in implementing clean room strategies and leveraging new technologies
• Under the guidance of the Associate Director, assist the development and implementation of propensity models using machine learning for net new audiences and audience refreshes
• With the help of the Audience Design team, assist in identifying the attributes for custom audience creation
• Perform QA and troubleshooting on 1P onboarded data to ensure match rate alignment with client systems
• Contribute to the improvement of internal modeling practices for more efficient core hour usage and activation
• Conduct audience analysis on 1P customer segments and collaborate with internal teams to present findings
• Maintain and execute Python scripts to organize data for more streamlined analysis
• Translate technical concepts into actionable strategies for non-technical stakeholders in presentations
• Support the design of statistically sound tests to minimize bias and ensure reliable results
• Contribute to the development and implementation of a test-and-learn roadmap to enhance strategies and drive data-driven decision-making

Requirements

• 3–5 years of experience in advertising, marketing, or data science field
• Media agency experience preferred
• Proficiency in SQL, Python, and statistical modeling techniques
• Familiarity with experimental design, statistical significance, and machine learning concepts
• Understanding digital media buying, KPI development, and programmatic audience buying
• Strong analytical and critical thinking skills with a track record of actionable insights
• Excellent written and verbal communication skills, with the ability to present to both technical and non-technical audiences
• Experience working with cloud-based data services (e.g., AWS, Redshift)
• Proven ability to manage deadlines and collaborate within cross-functional teams

Preferred

• Quantitative educational background (degree in Statistics, Data Science, or related field nice to have)

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off