Responsibilities

• Lead Analytics Strategy and Client Impact
• Serve as a strategic analytics partner across multiple client accounts, helping clients and internal teams answer complex measurement and performance questions.
• Support the development and implementation of measurement frameworks that align media investments with business objectives and client goals.
• Develop test-and-learn plans, optimization recommendations, and performance analyses that drive informed decision-making.
• Translate complex data into compelling stories, actionable insights, and strategic recommendations that improve marketing effectiveness and business outcomes.
• Lead Analytics Strategy and Client Impact: Confidently present findings, recommendations, and next steps to senior / exec -level clients and internal stakeholders.
• Own Analytics Execution
• Apply critical thinking to determine the appropriate data sources, methodologies, and analytical approaches for each business challenge.
• Lead advanced analytics initiatives including incrementality testing, experimentation, media mix modeling, attribution analysis, forecasting, and customer analytics.
• Connect data across media platforms, conversion sources, web analytics tools, and business systems to develop a complete view of performance.

Requirements

• 5+ years of experience in marketing analytics, performance analytics, measurement strategy, media analytics, or a related field.
• Hands-on experience designing, executing, and analyzing incrementality tests, geo holdout studies, experimentation frameworks, and measurement roadmaps across digital marketing channels.
• Deep experience with marketing measurement methodologies including incrementality testing, geo holdout studies, experimentation frameworks, attribution, media mix modeling (MMM), customer analytics, and lifetime value (LTV) analysis.
• Strong hands-on experience building analyses from raw data and translating findings into strategic recommendations.
• Advanced proficiency with SQL and experience working with large, complex datasets.
• Strong understanding of statistical and measurement concepts, with the ability to clearly explain methodologies, assumptions, and findings to both technical and non-technical audiences.
• Experience creating dashboards and data visualizations; Tableau experience strongly preferred.
• Experience working with marketing and audience platforms such as Google, Meta, Adobe, Salesforce, or similar ecosystems.
• Strong understanding of performance marketing metrics and the ability to connect marketing activity to business outcomes.
• Confident communicator who can clearly explain analytical concepts and recommendations to both technical and non-technical audiences.

Benefits

• Remote or hybrid work environment with flexible hours
• Unlimited PTO + company holidays
• Comprehensive medical, dental, vision, and disability coverage
• Life & AD&D insurance
• 401(k) with company match
• Paid parental leave & family support
• Pet care perks & insurance
• Commuter & transit benefits
• Exclusive employee discounts