Manager, Analytics - Media at Spark Foundry | New York City, NY | $89K/yr – $142K/yr

Spark Foundry

Manager, Analytics - Media

New York City, NY (On-site)

$89K/yr – $142K/yrManager3+ years expFull time

Posted 2 months ago

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Job Summary

Own the analytics backbone for media planning, turning data into actionable guidance and coaching analysts to continually optimize campaigns based on MMM insights and cross-functional collaboration.

Define and execute analytics plans to improve communications program effectiveness.
Mentor analysts and institutionalize ongoing analysis for timely optimization.
Develop structured reporting and translate dashboard findings into media decisions.

Job Description

Responsibilities

Work with Associate Media Director to design and execute analytical plans to improve the effectiveness of communications programs
Perform hands-on analysis in support of results, including development of conclusions and implications
Supervise and mentor Analysts
Teach Analysts to perform ongoing analysis to ensure the timely adjustment/optimization of campaigns
Develop and maintain SQL-based or other structured reporting system
Understand dashboards and provide recommendations based on MMM findings or other statistical testing to media planning/buying decisioning
Partner with cross-functional stakeholders on a daily basis to plan, execute, and analyze projects
Support agency new-business process as required

Requirements

3-5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
Working knowledge of databases and SQL a plus
Knowledge of media and website measurement technologies:
Ad serving platforms
Website analytics software
Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)
Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing).
Strong analytical skills – able to analyze raw data, draw conclusions, and develop actionable recommendations
Experience analyzing large data sets
Strong presentation skills
Proven ability to communicate complex, technical concepts to broad based stakeholder audience

Benefits

Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Spark Foundry

3.9 Glassdoor

As one of the fastest-growing global media agency networks, Spark Foundry is not beholden to legacy.We embrace nimbleness, agility and open-mindedness as part of our Startup Spirit. But as part of Publicis Media, we tap into a Powerhouse Soul, gaining access to first-mover opportunities alongside market-shaping clout, plus leading-edge AI and technology.Together, our Startup Spirit and Powerhouse Soul allow us to innovate and iterate faster than any other agency, bringing clients a distinct competitive advantage. Our innovative experiences have been recognized by Cannes Lions, Effies, Shortys and Webbys, all delivered by best-in-class talent across more than 70 global offices. Spark Foundry is part of the global Publicis Media agency network, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40].

Founded in 2016

New York, New York, USA

3.1K employees (807 in marketing)

www.sparkfoundryww.com

78% recommend to a friend

81% CEO approval