Responsibilities

• Insight & Reporting: Lead the scoping and production of social listening reports, campaign performance analyses, and ad hoc analytics deliverables, translating data into compelling insights for clients.
• Strategic Counsel: Partner with cross-discipline teams to service client research and analytics requests; design the strategic approach, lead the analysis, and deliver clear, actionable recommendations.
• Trend Analysis: Identify, analyze, and interpret significant trends and patterns in complex datasets to inform client strategy and identify opportunities.
• Measurement Strategy: Develop and apply strategic measurement frameworks to guide ongoing performance assessment and optimization across paid, earned, and owned channels.
• Team Leadership & Mentorship: Evangelize smart data analytics internally and externally, manage complicated deadlines, nurture client relationships, and mentor junior analytics staff.
• Innovation: Maintain deep knowledge of new and established analytics tools and platforms, and actively work to embed AI solutions to drive deeper analyses and insights.

Requirements

• 3+ years of relevant full-time experience in marketing analytics, digital analytics, social listening, or campaign measurement.
• 1+ years of experience managing one or more direct reports.
• Demonstrated experience analyzing and synthesizing data from first-party and third-party sources (e.g., social listening, web analytics, syndicated research).
• Experience analyzing paid, earned, owned, and influencer media strategies.
• Competencies: Strategic Thinking: Demonstrated expertise in translating data and research into high-level strategic insights and actionable recommendations.
• Competencies: Collaboration: A team player with the ability to work independently while bringing unique analytics skills to large, integrated client teams.
• Competencies: Ownership & Accountability: The desire and capacity to take full ownership of work tracks, manage complicated processes, and deliver with excellence.
• Competencies: Client Service: The ability to build trust, nurture client relationships, and make complex data accessible and meaningful to various partners.
• Competencies: Future-Forward: A strong interest in and understanding of emerging AI tools and their application to data analysis and insight generation.

Preferred

• Federal government experience is a plus.
• Future-Forward: A strong interest in and understanding of emerging AI tools and their application to data analysis and insight generation.