Responsibilities

• Execute social media strategies across alumni-specific channels (13+ platforms) spanning all Covista institutions
• Design platform-specific content (copy, graphics, video) aligned with each brand voice
• Manage social media scheduling and publishing using HubSpot and Sprout Social, maintaining a consistent cadence for each institution
• Develop and support paid digital strategies to amplify campaigns and engagement
• Manage day-to-day community engagement (comments, messages, mentions) to foster connection within each alumni community
• Maintain and enforce brand and visual identity standards across all institutions
• Collaborate with internal teams to ensure alignment and message consistency
• Track, analyze, and report monthly on social media performance metrics and trends
• Translate data into actionable insights and strategic recommendations
• Conduct social listening and sentiment analysis to inform content strategies

Requirements

• Bachelor’s degree required
• 5+ years of experience in social media management, content creation, or digital marketing
• Proven track record of successful social media growth and engagement
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva), with working video editing skills
• Experience with social media management and scheduling platforms (e.g., HubSpot, Sprout Social)
• Familiarity with social listening tools and sentiment monitoring
• Understanding of social media best practices, platform algorithms, and emerging trends
• Experience coordinating across multiple campuses or brands
• Strong written and visual storytelling skills
• Ability to analyze and present social data to stakeholders

Preferred

• Background in higher education, healthcare, or nonprofit organizations preferred

Benefits

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Covista’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
• Annual incentive program eligibility