Responsibilities

• Lead setup and launch of our affiliate program on Commission Junction including config, onboarding, commission structures, and tracking.
• Develop and manage the affiliate creative suite—banners, copy, landing pages, and seasonal assets—ensuring brand consistency and performance optimization.
• Recruit, vet, and onboard affiliate partners aligned to our audience and subscription goals.
• Own ongoing program performance: monitor KPIs, optimize commission structures, conduct partner QBRs, and identify growth opportunities.
• Manage the day-to-day relationship with the Commission Junction platform and troubleshoot technical and reporting issues.
• Partner with internal development teams by creating clear, detailed requirements for technical needs related to tracking, integrations, or landing page builds.
• Stay current on affiliate industry trends, competitor programs, and emerging partner opportunities.
• Serve as the primary relationship manager for all current Premium Perks partners, ensuring strong communication, contract adherence, and mutual value.
• Onboard new partners to the program with a structured, repeatable process.
• Own all consumer-facing creative and messaging related to Premium Perks, coordinating with design and brand as needed.
• Track program engagement and partner performance, reporting on impact to subscription acquisition and retention.
• Develop the concept, structure, and business case for transitioning Premium Perks into a standalone Offer Wall product.
• Define the partner value proposition and build pitch materials for outreach and business development.
• Establish pricing architecture and tiering logic for participation in the Offer Wall.
• Define requirements and collaborate with product and development teams to bring the Offer Wall concept to life.
• Identify the right mix of partner categories and verticals to make the Offer Wall compelling to consumers.
• Research and map non-traditional distribution environments where The Weather Company and weather utility intersect with consumer need.
• Develop partnership proposals and activation concepts for pilot programs in priority channels.
• Build the business case for new distribution bets, including audience sizing, cost structure, and projected subscription impact.
• Pilot, measure, and iterate on distribution activations with a test-and-learn mindset.