Responsibilities

• Comprehensive KPI Management: Track and report on channel metrics including Gross Merchandise Value, Average Order Value, conversion rates, and active affiliate counts to link creator performance directly to sales targets.
• Full Funnel Data Analysis: Analyze performance via the TikTok Business Suite and Seller Center to identify optimization opportunities and deep conversion insights that fuel brand awareness.
• Executive Insights: Deliver weekly and monthly reporting with clear actionable recommendations for senior leadership by converting creator measurements into high level business plans.
• Creator ROI Monitoring: Manage affiliate incentive budgets and commission boosts with a focus on Return on Investment and Return on Ad Spend to ensure efficient resource allocation.
• Strategic Pipeline Scaling: Recruit and onboard over 500 monthly creators while maintaining a balance between professional stylists and consumer creators to expand brand reach.
• High Tier Relationship Management: Build and manage relationships with top tier creators through direct outreach by personally identifying and vetting high impact affiliates beyond agency sourced talent.
• Community Nurturing and Retention: Foster the creator community by hosting in person events, moderating webinars, and managing active communications via platforms like Lark, Discord, and the TikTok Shop Affiliate Center.
• Contract and Terms Negotiation: Lead negotiations for creator terms including specific deliverables, usage rights, exclusivity, and timelines to ensure brand alignment and quality.
• Compliance and Risk Mitigation: Monitor creator content daily for compliance by flagging violations of brand guidelines and executing de monetization protocols when necessary.
• Best in Class Modeling: Lead by example by filming first party TikTok content that models high quality storytelling and product education for the affiliate network to emulate.

Requirements

• Experience: 5-7 years of experience in brand engagement, marketing, or equivalent function
• Communication Skills: Excellent verbal and written communication skills; ability to present complex technical roadmaps to executive leadership and influence cross-functional partners.
• Relationship Management: Proven ability to manage complex vendor relationships and lead a community of diverse internal stakeholders.
• Adaptability: Ability to excel in a fast-paced, ever-changing environment with a proactive "driver" mindset.
• Education: Bachelor’s Degree required.

Benefits

• Salary Range: $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs