Manager, Advisory Marketing at Grant Thornton | Chicago, IL | $104K/yr – $168K/yr

Manager, Advisory Marketing

Chicago, IL (Hybrid)

$104K/yr – $168K/yrSenior Level5+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive advisory marketing programs by planning and executing GTM campaigns and partner initiatives.

Must-have: 5–7 years in marketing with 3+ years in B2B professional services.
Standout: Experience coordinating cross-channel campaigns with partners like Microsoft or Oracle and reporting on pipeline impact.

Support the planning and execution of go-to-market campaigns aligned to priority Advisory offerings
Coordinate integrated marketing campaigns across digital, content, events, and thought leadership channels
Assist with alliance marketing initiatives involving partners such as Microsoft, Oracle, and other strategic alliances
Support marketing integration activities related to acquisitions, including brand alignment, campaign coordination, and marketing asset integration
Manage development and distribution of Advisory marketing content including insights, case studies, and campaign materials
Coordinate with internal subject matter experts, business leaders, and marketing teams to deliver campaign assets and programs
Collaborate with Audit, Tax, and firmwide marketing teams to ensure consistent messaging and coordinated marketing efforts
Track and report on campaign performance metrics such as engagement, lead generation, and pipeline contribution
Maintain campaign calendars, coordinate project timelines, and ensure marketing initiatives are delivered on schedule
Identify opportunities to improve campaign effectiveness, marketing processes, and overall program efficiency

Bachelor's degree in Marketing, Business, Communications or related field
MBA preferred
5-7 years of marketing experience with at least 3 years in B2B professional services
Thorough understanding of various marketing channels and their relevance to strategic goals
Strong written and verbal communication skills
Excellent project management and organizational skills with attention to detail
Highly collaborative and able to work within teams
Demonstrated ability to be a trusted advisor to leadership and stakeholders
Innovative and creative approach to developing work products
Active learning mindset and adoption of best practices

MBA preferred (stated in qualifications)
Experience in professional services or B2B environments
Experience with marketing automation platforms, CRM systems, and digital marketing tools

Benefits: We understand that your needs, responsibilities and experiences are different, and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. For an overview of our benefit offerings, please visit: https://www.grantthornton.com/careers/rewards-and-benefits
Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period.
Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Seasonal employees may also be eligible to participate in the firm’s 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave.
Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program. Interns and seasonal employees are not eligible for bonus compensation.