Manager, Advanced Analytics

New York City, NY (On-site)

$125K/yr – $150K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the analytics capability build-out and the campaign-measurement framework for a key client vertical, while leading modeling efforts for product launches and automating Horizon’s data infrastructure to scale insights.

  • Campaign measurement framework: define and operationalize end-to-end measurement for a major client vertical, aligning with Brand, Activation, and Operational teams.
  • Product-launch analytics: drive modeling and insights to inform new initiatives and improve decision-making.
  • Automation and scale: enhance the data/analytics stack and processes to increase efficiency and enable broad, repeatable analytics across clients.

Job Description

Responsibilities

  • 70% Development and Enhancement of data and analytics capabilities
  • Operate as the lead in developing a campaign measurement framework for a key client vertical
  • Spearhead modeling and analytic efforts to provide insights into new product launches/initiatives.
  • Constantly look for ways to improve the usage of Horizon’s existing data and analytics infrastructure.
  • Work with stakeholders to improve current analytic processes and develop new capabilities that set us apart in the marketplace.
  • Use automation and technology to increase efficiency and to provide the infrastructure to scale.
  • Bring an “outside in perspective” to analytic development; explore, identify, and assess external best practices - and translate to the relevant application internally.
  • Individual project management and execution.
  • 30% Cultivating and maintaining effective working relationships- internally and externally.
  • Establish and maintain excellent working relationship with key functional areas, as well as Horizon Next Analytics and other stakeholders throughout Horizon Next.
  • Act as a liaison between the Analytics team and the internal Brand, Activation and Operational areas.
  • Extensive brand team and client interaction and day-to-day management.
  • Supervisory Responsibilities including but not limited to training and mentoring direct reports and guidance for career growth.

Requirements

  • Bachelor’s degree in Computer Science, Mathematics, Statistics, Data Science or related field required
  • 3-5 years of experience required in the Advanced Analytics realm, preferably in media or an adjacent field
  • 1-3 years of experience managing teams required
  • Technology Platform Expertise - (I.e., R, SQL, Python) – can create readable replicable code that aligns with processes and procedures for group
  • Domain Knowledge – understand data, analytics, and media eco-system (social, programmatic, SEM, TV, etc.)

Preferred

  • High-end marketing response modeling expertise (e.g., MMM) preferred
  • Consulting skills – can explore business view and work with them to develop mutually owned solution; can solve problems in complex situations using creative and conceptual reasoning
  • Able to put data in context of client’s business questions and needs to make applicable decisions for model design and reporting
  • Proactive individual with strong problem-solving skills and an entrepreneurial spirit
  • Exercise the ability to create time saving efficiencies for regular client deliverables

Benefits

  • health insurance coverage
  • life and disability insurance
  • retirement savings plans
  • company paid holidays and unlimited paid time off (PTO)
  • mental health and wellness resources
  • pet insurance
  • childcare resources
  • identity theft insurance
  • fertility assistance programs
  • fitness reimbursement
Horizon Next logo

Horizon Next

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow. We need creative, entrepreneurial, solution-oriented people to build today’s marketplace. Horizon Next operates with the single goal that tomorrow must outperform today.

Founded in 1989
New York, New York, USA
392 employees (70 in marketing)

Traffic Signals

Monthly Visitors
2.3K
Traffic Source Mix
Search
30.4%
Direct
45.1%
Referral
5.7%
Social
17.2%
Paid
1.5%

Headcount Trend

Current headcount: ~392

Marketing Team

Marketing Team Size
69 (18% of company)
Median Career Experience
12 years
Median Tenure
7.1 years
Marketing Roles Posted (Last 30 Days)
1