Manager, Activation

New York City, NY (Hybrid)

$51K/yr – $83K/yrSenior Level3+ years expFull time

Posted 4 days ago

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Job Summary

Own day-to-day campaign activation, troubleshooting, optimization, and reporting, while guiding the activation/investment team and supporting leadership on new business pitches.

  • Lead campaign activation, troubleshooting and optimization
  • Articulate optimizations, rationale, results, and recommendations in client calls
  • Assist leadership with new business pitches

Job Description

Responsibilities

  • Accountable for daily team operations and campaign excellence, ensuring best practices are evident in work of the activation/investment team
  • Will own campaign activation, troubleshooting, and optimization
  • Ability to articulate optimizations, rationale, results, and recommendations in reporting commentary and on client calls, and address concerns as needed
  • Partner with the Director to generate RFP responses and develop tactical recommendations showcasing innovative thinking across platforms, audiences & content programs
  • Be an expert on the buying platforms, direct media buying processes, and internal dentsu products
  • Identify and test emerging tech solutions and innovations, highlighting client value in results and sharing across client team
  • Ensure the team adheres to defined processes for campaign management across digital and programmatic channels, with extra oversight on hands-on-keys activation work
  • Effectively manage expectations, timelines, and priorities
  • Update team leads on team performance, campaign health, and strategic growth opportunities
  • Contribute to thought leadership, POVs, or other shareable collateral that improves the overall level of knowledge across digital and programmatic investment teams

Requirements

  • Bachelor’s degree or equivalent 3+ years of experience within programmatic, specifically, and overall digital industry
  • Strong experience across all digital media channels and ability to eloquently speak to each
  • Proficient in programmatic/social technology, platform, and partner solutions, including but not limited to DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics & reporting dashboards, etc.
  • Strong analytical thinking and mathematical skills
  • Strong experience working with business applications; MS Office Suite required

Benefits

  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.
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dentsu

3.4 Glassdoor

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Founded in 2001
Tokyo, JP
18K employees (4,521 in marketing)
60% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
6.4M
Monthly Google Ads Budget
$167
Traffic Source Mix
Search
31%
Direct
63.4%
Referral
4.9%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~18.9K

Marketing Team

Marketing Team Size
3,819 (20% of company)
Median Career Experience
10 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
33

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