Own end-to-end digital media strategy and campaign execution within a defined scope, partnering with Sales and Account teams to drive data‑driven media plans, client objectives, and incremental revenue across paid search, programmatic, social, and CTV.

• Strong executor and consultative partner within a defined scope.
• Develop strategic plans and execute managed-service and self-service campaigns, acting as a consultative expert.
• Collaborate with Sales and Account teams to develop strategic, data-driven media proposals aligned with client objectives.
• Attend and lead external advertiser and agency calls, demonstrating expertise in media tactics, audience strategy, and campaign stewardship.
• Deeply understand and apply media types, including paid search, programmatic display, direct digital sponsorships, CTV, social media, digital OOH, and experiential in-store tactics.
• Communicate campaign performance metrics, insights, and optimization recommendations regularly with internal and external stakeholders.
• Adhere to internal SLAs and QA processes, ensuring seamless campaign launches and high-quality client experiences.
• Confidently presents strategic upsell recommendations to drive incremental revenue.
• Demonstrates strong executive presence when presenting upsell opportunities to clients and agencies.
• Partner cross-functionally to traffic campaigns effectively across various ad technology platforms.