Responsibilities

• Own the strategy, growth, and optimization of the Mitten Club loyalty program, ensuring alignment with financial targets and brand objectives
• Develop and execute initiatives to drive member acquisition, active member engagement, purchase frequency, retention and churn reduction, lifetime value growth
• Create and manage loyalty campaigns, promotions, tiering structures, rewards strategy, and exclusive member experiences
• Build segmented CRM journeys across email, SMS, and other owned channels to nurture members throughout the lifecycle
• Partner with Sales, Retail, and Marketing teams to ensure loyalty integration across in-store, events, product launches, and brand activations
• Support experiential marketing moments by developing loyalty-exclusive offers and activations
• Monitor and analyze loyalty metrics including enrollment growth, active rate, redemption rate, purchase frequency, LTV, retention & churn
• Lead development of monthly loyalty reporting and insights to present to the CMO, identifying opportunities for optimization and incremental revenue

Requirements

• Bachelor’s degree (B.A.) in Marketing, Digital Media, Business, or related field (or equivalent experience)
• 3–5 years of experience in loyalty marketing, CRM, lifecycle marketing, or retention-focused digital marketing
• Demonstrated experience building, managing, and optimizing loyalty or rewards programs (retail, CPG, beverage, or cannabis industry experience a plus)
• Strong experience in email/SMS marketing platforms and customer journey automation
• Proficiency in GA4, CRM systems, loyalty platforms, Google Tag Manager, and marketing analytics tools
• Strong analytical mindset with ability to translate data into actionable retention strategies
• Deep understanding of customer segmentation, lifecycle marketing, and personalization
• Familiarity with social media platforms (IG, TikTok, LinkedIn, etc.) and digital content performance