Loyalty & Co-brand Marketing & Communications Program Manager at Carnival Corporation | Miami, FL

Carnival Corporation

Loyalty & Co-brand Marketing & Communications Program Manager

Miami, FL (Hybrid)

Salary Not AvailableMid Level6+ years expFull time

Posted 4 months ago

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Job Summary

Lead loyalty and co-brand marketing across multi-channel campaigns, partnerships, and events to drive engagement and ROI.

Must-have: Proven multi-channel leadership with budgets in the millions.
Standout: Experience managing agencies and regulatory reviews for compliance.

Job Description

Responsibilities

Loyalty Communications Strategy & Execution: Lead integrated, multi-channel loyalty communication strategies across email, digital, social, and owned channels, ensuring consistent, on-brand messaging. Own end-to-end content and copy development, coordinating reviews and approvals with Legal, Compliance, Risk, Brand, and internal stakeholders. Define KPIs, analyze performance, and optimize campaigns through ongoing copy, creative, and channel testing.
Loyalty Promotions & Engagement Initiatives: Partner with Member Engagement/Experience, Member Services, and Strategy teams to plan and execute loyalty promotions that drive engagement, retention, and value. Lead cross-functional development of promotional offers, messaging, and journeys, including content review and regulatory approval processes. Track performance and ROI, leveraging insights to continuously refine promotional strategy and effectiveness.
Co-Brand Marketing: Develop and execute integrated marketing strategies for co-brand programs in collaboration with external partners and internal stakeholders. Lead joint marketing campaigns, overseeing creative development, copy review, and compliance approvals across Legal and Risk teams. Own and manage multi-million dollar co-brand marketing budgets across internal teams and agency partners, ensuring ROI and financial discipline.
Loyalty and Co-Brand Events: Lead strategy, planning, and execution of loyalty and co-brand events that drive awareness, acquisition, and engagement. Coordinate with internal teams, agencies, and external vendors, including review and approval of event content and communications. Measure event performance and impact, applying insights to optimize future event investments and outcomes.
Agency Relationship Management: Own relationships with external agencies supporting loyalty and co-brand marketing, providing strategic direction and ensuring brand and compliance alignment. Manage agency scopes, contracts, and multi-million dollar budgets, balancing internal and external spend to maximize efficiency and ROI. Conduct performance reviews, manage deliverables, and drive accountability across agency partners.
Strategic Planning: Support senior leadership in shaping long-term loyalty and co-brand strategies aligned to enterprise objectives. Conduct market research, competitive analysis, and performance reviews to inform prioritization and investment decisions. Develop business cases and recommendations for new initiatives, enhancements, and partnerships, including financial and risk considerations.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Finance, or a related field required. Advanced degree (MBA or equivalent) preferred but not required.
6-7+ years of experience in marketing, loyalty programs, brand management, or co-brand/partner-driven marketing.
Proven experience leading integrated, multi-channel marketing campaigns across digital, email, social, and owned channels.
Hands-on experience managing external agencies and overseeing creative development, content, and campaign execution.
Experience managing multi-million-dollar marketing budgets, including forecasting, spend management, and ROI measurement.
Familiarity with legal, compliance, and risk review processes, particularly within regulated or partner-driven environments, preferred.
Strong background in performance measurement, reporting, and campaign optimization.
Strong understanding of integrated marketing and brand management across digital and traditional channels.
Exceptional project and stakeholder management skills, with the ability to lead complex initiatives across cross-functional teams.
Analytical and data-driven mindset with the ability to interpret KPIs, evaluate performance, and optimize marketing outcomes.

Preferred

Advanced degree (MBA or equivalent) preferred but not required
Agency experience, Marketing role in Loyalty and / Cruise industry or other travel and hospitality industry

Benefits

Health Benefits: Cost-effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Additional programs include company paid term life insurance and disability coverage
401(k) plan that includes a company match
Employee Stock Purchase plan
Paid Time Off
Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends

Carnival Corporation

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Carnival Corporation & plc (NYSE: CCL; NYSE: CUK) is the largest global cruise company, and among the largest leisure travel companies, with a portfolio of world-class cruise lines and a fleet of over 90 ships. Together its cruise lines – including AIDA Cruises, Carnival Cruise Line, Costa Cruises, Cunard, Holland America Line, P&O Cruises, Princess Cruises, and Seabourn – visit more than 800 ports around the world and account for nearly 40% of the overall cruise market globally.In 2024, the company’s talented workforce of over 160,000 team members from 150 countries delivered unforgettable happiness to approximately 13.5 million guests by providing extraordinary cruise vacations, while honoring the integrity of every ocean sailed, place visited, and life touched. Carnival Corporation owns and operates eight destinations globally, designed exclusively for guests of the company’s cruise lines, as well as Holland America Princess Alaska Tours, the leading tour company in Alaska and the Canadian Yukon. The company is dual-listed and traded on the London and New York stock exchanges and is included in both the S&P 500 index in the US and the FTSE 250 index in the UK.

Founded in 1972

Miami, Florida, USA

3.1K employees (205 in marketing)

carnivalcorp.com

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