Responsibilities

• Conduct comprehensive keyword research tailored to the restaurant industry to identify high-impact search terms for local audiences.
• Optimize Google My Business profiles, ensuring accurate metadata, photos, menus, and consistent NAP (Name, Address, Phone Number) information across all listings.
• Implement on-page SEO strategies by editing website content using HTML, CSS, and JavaScript to improve local search rankings.
• Utilize SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, and SEM tools to monitor performance and identify opportunities for improvement.
• Develop and execute link-building campaigns to enhance domain authority and local relevance through strategic outreach and content marketing.
• Manage content management systems like WordPress to update website pages, blog posts, and landing pages with optimized metadata and keywords.
• Analyze web analytics data to track user behavior, conversion rates, and campaign effectiveness; adjust strategies accordingly for maximum ROI.
• Enhance local SEO efforts through structured data markup (schema), metadata optimization, and technical audits using tools like Google Tag Manager.
• Collaborate with social media management teams to integrate digital marketing efforts across platforms for cohesive brand messaging.
• Stay current with evolving SEO best practices, algorithm updates, and industry trends to maintain a competitive edge in local search rankings.

Requirements

• Proven expertise in local SEO strategies specifically tailored for restaurants or hospitality businesses.
• Strong knowledge of Google Search Console, Google Analytics, Adobe Analytics, and SEM tools for performance tracking.
• Proficiency in HTML, CSS, JavaScript, and content management systems such as WordPress for website optimization.
• Experience with metadata creation including titles, descriptions, schema markup (structured data), and keyword research techniques.
• Ability to develop effective link-building strategies that improve local authority and search visibility.
• Familiarity with web analytics tools to interpret data insights and inform ongoing SEO campaigns.
• Knowledge of social media management combined with digital marketing skills including SEM (Search Engine Marketing) campaigns.
• Understanding of e-commerce platforms if applicable to restaurant online ordering systems or reservations integrations.
• Strong communication skills for collaborating with cross-functional teams on content creation and technical implementations.

Benefits