Own and operationalize Brightspeed’s local marketing program across markets, aligning cross-functional teams to drive organic visibility, local partnerships, and community activation while exploring AI-enabled workflows that boost efficiency and consistency.

• Local strategy to execution: translate market needs into events, sponsorships, content, and customer comms that build awareness and activation.
• Collaborate across Brand, PR, Digital, Sales, Legal, and agencies to ensure compliant, high-impact local programs and performance tracking.
• Introduce AI-enabled workflows and prompts to streamline local marketing ops, reporting, and knowledge sharing without compromising brand or compliance.
• Support execution of Brightspeed’s Local Authority strategy, including local SEO, AEO, GEO, Google Business Profile coordination, local landing page inputs, partner visibility opportunities, and market-level content.
• Track Local Authority progress and performance to identify opportunities to improve organic visibility, reduce paid-media dependence, and support more efficient customer acquisition.
• Manage the development and implementation of local marketing programs across events, sponsorships, partnerships, local content, community initiatives, and customer communications.
• Work closely with Local Marketing Managers, Brand, PR, Social, Digital, Creative, Sales, Legal, Finance, Procurement, Government Affairs, Operations, and agency partners to ensure local initiatives are aligned and effectively executed.
• Develop and maintain local marketing playbooks, templates, workflows, reporting tools, and process documentation.
• Support the team’s adoption and practical use of enterprise AI tools, including ChatGPT, by developing prompts, templates, workflows, and use cases that improve efficiency while maintaining brand, legal, privacy, and compliance standards.
• Act as a day-to-day resource for Local Marketing Managers and cross-functional partners seeking guidance on local marketing strategy, program execution, and operational processes.
• Support performance tracking, market analysis, and insight development to inform future local marketing initiatives.
• Support project management and coordination of vendor, agency, contract, budget, invoicing, and accounts payable deliverables.
• Develop presentations, leadership updates, market summaries, and performance readouts that communicate local marketing priorities, progress, results, and recommendations.