Responsibilities

• Drive Customer Acquisition & Foot Traffic
• Fuel the Funnel: Design, deploy, and scale comprehensive national and regional marketing campaigns aimed directly at increasing First-Time Visits (FTVs) across 60+ locations.
• Build Actionable Playbooks: Turn complex marketing marketing strategies into highly executable campaign blueprints and marketing calendars that give franchisees a clear roadmap for seasonal promotions and local store marketing.
• Performance-Driven Creative Direction: Direct internal creative resources or external agencies on the visual and messaging assets required to support your growth strategies ensuring they are optimized for conversion, not just looks.
• Optimize the Membership Conversion Funnel
• Lifecycle Marketing Mastery: Own and optimize the customer lifecycle journey using Mindbody and Attentive. Build data-driven segmentation models and automated email/SMS flows (welcome series, win-backs, membership upgrades).
• Nurture to Member: Continually A/B test and optimize subject lines, cadences, and offers to seamlessly transition a casual first-time guest into a loyal, recurring monthly member.
• Franchise Empowerment & Local Openings
• Franchise Partnership: Act as the primary strategic growth advisor for our franchise system, coaching owners on how to execute local marketing initiatives that win in their specific regions.
• New Spa Opening (NSO) Strategy: Lead marketing onboarding and pre-opening strategic sessions for new franchisees. Manage and support owners through all phases of pre-opening execution, including founding membership campaigns, digital marketing setup (email/social,etc.), local PR, and Grand Opening event planning.

Requirements

• Experience: 5-7+ years of experience in growth marketing, customer acquisition, or lifecycle marketing. Experience in franchise networks, multi-unit retail, or hospitality/wellness brands is highly preferred.
• Education: Bachelor''s degree in Marketing, Finance, Business Administration, or a related quantitative field.
• Analytical Rigor: You love spreadsheets as much as you love strategy. You build measurement frameworks, not just superficial dashboards. You are fluent in ad-platform analytics and BI tools (Looker, Tableau, or Power BI), can model LTV by cohort, and pivot campaigns mid-stream based on data.
• Tech Stack Fluency: Deep familiarity or direct experience with lifecycle marketing tools, specifically Mindbody and Attentive (or equivalent enterprise CRM/SMS platforms).
• Influence & Communication: Strong stakeholder management skills. You know how to simplify complex marketing concepts to lead, inspire, and build trust with independent small business owners (franchisees).

Benefits

• Salary Range: $110,000 - $125,000 (Commensurate with experience)
• Performance Bonus: Target 10% annual bonus tied directly to network FTV and membership growth metrics.
• Comprehensive health, dental, and vision benefits.
• Spa membership
• Collaborative hybrid corporate culture