Responsibilities

• Plan and execute LinkedIn ad campaigns targeting eCommerce founders, operators, and senior leaders
• Build and manage LinkedIn audiences based on job titles, company size, industry, and geography
• Launch campaigns for event registrations, lead generation, and brand awareness
• Write ad copy and collaborate on creative assets that convert
• Continuously test new messaging, creatives, audiences, and campaign structures
• Monitor performance metrics and optimize campaigns daily
• Improve conversion rates across landing pages and ad funnels
• Scale campaigns that show strong ROI
• Track results and report performance metrics to leadership
• Stay current on LinkedIn advertising best practices and new features

Requirements

• 2+ years managing LinkedIn Ads campaigns
• Experience generating leads through LinkedIn paid campaigns
• Strong understanding of targeting by job title, company size, and industry
• Experience running A/B tests on creatives, copy, and audiences
• Familiarity with campaign analytics and performance tracking
• Ability to work independently and iterate quickly
• Strong attention to detail and campaign organization

Preferred

• Experience marketing to eCommerce brands or SaaS
• Experience driving event registrations
• Familiarity with marketing automation or CRM tools
• Experience working in fast-moving startup environments