Responsibilities

• Own the channel strategy, execution, and optimization of member campaigns and lifecycle journeys, including onboarding, engagement, retention, and member lifetime value.
• Build and maintain CRM segmentation, automated workflows, and behavior-based journeys that deliver relevant experiences across the member lifecycle.
• Develop and execute personalized member communications across app, push notifications, email, and in-club digital screens to drive engagement and action.
• Analyze member engagement, retention, campaign performance, and member feedback data (including NPS and online reviews) to identify opportunities and optimize results.
• Partner cross-functionally with Operations, Programs, BI/Data, Rev Ops, Engineering, and Marketing teams to deliver effective member experiences and digital solutions.
• Periodic travel to local and out-of-state Midtown clubs required to build relationships, support initiatives, and better understand the member experience.
• Participates in a shared on-call rotation supporting urgent member communications outside normal business hours as needed.

Requirements

• Lifecycle marketing, CRM strategy, and member engagement best practices.
• Audience segmentation, marketing automation, and workflow design.
• Digital analytics, testing methodologies, and performance optimization.
• Onboarding, engagement, and retention concepts within a membership, hospitality, fitness, or wellness environment.
• AI-enabled tools and technologies that improve marketing effectiveness, analysis, and workflow efficiency
• Building and optimizing multichannel lifecycle campaigns and member journeys.
• Advanced HubSpot or similar CRM platform expertise, including segmentation, workflow automation, testing, reporting, and performance optimization.
• Strong copywriting, editing, and editorial judgment, with the ability to craft polished, audience-specific communications aligned to brand standards.
• Using member data, behavioral insights, and testing to develop hypotheses, define success metrics, and optimize lifecycle and campaign performance.
• Project management, prioritization, and stakeholder coordination.

Benefits

• - Complimentary individual Midtown club membership
• - Associate discounts, recognition programs, and professional development support
• - Medical, dental, and vision insurance (where applicable)
• - 401(k) retirement savings plan with company match
• - Paid time off and paid parental leave
• - Flexible Spending Accounts
• - Life, AD&D, and disability insurance
• - And more