Responsibilities

• Execute nurture campaigns across the EX product family’s active programs, including always-on demand gen, trial journey nurture, re-engagement, and reincentivization/win-back
• Own and revamp underperforming programs as needed, ensuring each has clear KPIs and reporting
• Partner with the Lifecycle Marketing Manager on journey-framework build-out, including personalization and dynamic content infrastructure
• Partner with Digital Marketing on the hand-off of syndication leads into nurture, and with Sales/SDR teams on MQL scoring thresholds and hand-off rules
• Partner with Content Strategy and Product Marketing to align nurture messaging to each stage of the buyer journey
• Monitor email and database health (deliverability, unsubscribes, blacklist status) across owned programs
• Report on program performance against KPIs and recommend optimizations based on campaign data

Requirements

• 4–6+ years of experience in B2B email/lifecycle marketing, ideally at a SaaS company
• Hands-on experience with marketing automation platforms (Marketo preferred), including building nurture logic, triggers, and segmentation
• Familiarity with CRM systems (Salesforce) and lead scoring/routing processes
• Working knowledge of HTML/CSS as it relates to email production
• An analytical mindset — comfortable pulling and interpreting campaign performance data to inform iteration
• Experience partnering cross-functionally with content, demand gen, and sales teams
• Knowledge of email deliverability and compliance best practices (GDPR, CCPA)