Responsibilities

• Run the renewal messaging cadence — timing, sequencing, and content — that drives renewal rate and revenue today, taking direct ownership of a metric that's already performing well.
• Support the broader consumer lifecycle — activation, engagement, retention.
• Build clear, proactive reporting on lifecycle and renewal health so internal partners can act on risk signals early, before they become retention problems.
• Set a measurement standard for lifecycle performance, defining what to track and ensuring the data behind it is trustworthy.
• Partner on early-stage member engagement initiatives — campaign design, activation sequencing.
• Work closely with Product and Client Marketing to understand our billing cycle, how it's communicated to clients, and how lifecycle communications show up across the member experience.
• Learn the broader lifecycle motion — segmentation, cadence design, activation logic — directly from Growth's lifecycle strategy lead, building toward broader lifecycle and engagement ownership.

Requirements

• 6+ years of experience in lifecycle, retention, or CRM marketing — healthcare, subscription, or other renewal-dependent business models preferred.
• Experience working in B2C or B2C2B environments.
• A track record of revenue-driving metric ownership.
• Experience designing segmented, cadence-based communication programs.
• Strong data instincts, with the ability to build reporting that cross-functional partners actually use and act on.
• Experience with Iterable, Braze, or other consumer engagement platforms.