Lifecycle Marketing Manager at MedBridge Inc. | Bellevue, WA | $115K/yr – $125K/yr

Lifecycle Marketing Manager

Bellevue, WA (Remote)

$115K/yr – $125K/yrMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive lifecycle programs for a SaaS company, owning multi-channel campaigns and cross-functional collaboration to boost activation, retention, and expansion.

Own and optimize multi-channel lifecycle campaigns across email, in-app, SMS, and push.
Must-have: 4–6+ years in lifecycle/CRM growth marketing, ideally in SaaS.
Standout: Experience using AI tools to automate processes and personalize campaigns.

Job Description

Responsibilities

Own the Customer Journey: Manage and strengthen lifecycle touchpoints from prospect through expansion, defining key moments that drive activation, adoption, and retention.
Develop Lifecycle Strategy: create segmentation frameworks and behavior-based programs that improve engagement and lifetime value.
Execute & Optimize Campaigns: Plan, build, and optimize automated campaigns across email, in-app, SMS, and push to support product initiatives and feature launches.
Leverage Data to Drive Decisions: Monitor performance, analyze user behavior, and use insights to improve targeting, messaging, and overall program effectiveness.
Scale Through Automation & AI: Use automation and AI tools to improve workflows, reporting, and campaign development.
Partner Cross-Functionally: Work closely with Product, Sales, and Account Management to align lifecycle programs with company goals and priorities.
Improve Signal & Reduce Noise: Continuously refine communications to ensure relevance, clarity, and value across all touchpoints.

Requirements

4–6+ years in lifecycle, CRM, or growth marketing, ideally in a SaaS or subscription business.
Strong experience building and optimizing multi-channel lifecycle programs.
Hands-on experience with marketing automation platforms (e.g., HubSpot), CRMs (e.g., Salesforce), and in-product messaging tools (e.g., Pendo).
Comfortable working with lifecycle metrics and using data tools (e.g., Tableau, PostHog) to measure and improve performance.
Experience using AI tools to support process improvement, campaign creation, personalization, or testing.
Strong communication and project management skills with experience working across teams.