Responsibilities

• As the Marketing Manager - Lifecycle focused on Consumer products at Kraken you’ll need to be a highly-motivated, data-driven lifecycle marketer ready to drive the full lifecycle strategy for driving product adoption and engagement in each of our key markets, delivering revenue upside in the process.
• The Marketing Manager will be a key member of the Consumer Marketing team and will work closely with numerous stakeholders across the company including regional operations, marketing technology, product, data analytics, and CRM ops.
• Drive the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications that drive engagement and desired outcomes, and other actions that improve client quality and loyalty
• Help shape the formation of the lifecycle strategy for Consumer both from a technology and marketing execution point of view, being accountable for key metrics that support revenue growth at the company
• Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem
• Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend
• Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle
• Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made and working closely with the wider business to drive incremental value
• Work closely with our compliance, legal, and regional operations teams to remove blockers in marketing across priority geos. This also involves making sure that we are being 100% compliant with local regulators in the way we market and communicate to customers

Requirements

• 5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution
• Extensive experience building and executing complex CRM campaigns with multiple stakeholders
• Experience with CRM tools such as Braze (ideal but not essential), and other campaign-building tools
• A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto as a big bonus
• In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do
• Strong copywriting skills to support the building of individual campaigns
• Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel)

Preferred

• Crypto experience is a plus
• Experience with Braze is ideal but not essential

Benefits

• This range is not inclusive of other additional compensation elements, such as our Bonus program, Equity program, Wellness allowance, and other benefits [US Only] (including medical, dental, vision and 401(k)).