Lifecycle Marketing Manager at Kalshi | New York City, NY | $150K/yr – $215K/yr

Kalshi

Lifecycle Marketing Manager

New York City, NY (Unknown)

$150K/yr – $215K/yrMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own end-to-end lifecycle programs that drive activation, engagement, retention, resurrection, and monetization across email, push, and in‑app messaging.

Lifecycle ownership: Design and optimize customer journeys based on state, source, lifecycle stage, and engagement patterns.
Automation and testing: Build automated workflows and testing frameworks to scale personalization and improve conversion.
Measurement and iteration: Analyze campaign performance and continuously optimize retention metrics and monetization opportunities.

Job Description

Build, launch, and optimize email, push notification, and in-app messaging campaigns
Design customer journeys based on user behavior, acquisition source, lifecycle stage, and engagement patterns
Create lifecycle programs that drive activation, engagement, retention, resurrection, and monetization
Develop sophisticated segmentation strategies and personalized messaging frameworks
Analyze campaign performance and continuously optimize conversion and engagement metrics
Build automated customer journeys and scalable lifecycle infrastructure
Develop testing frameworks across messaging, timing, segmentation, and channel strategy
Identify gaps in the customer experience and proactively propose lifecycle solutions

3–7 years of lifecycle marketing experience
Experience building complex lifecycle campaigns based on user states, acquisition channels, and behavioral segmentation
Strong understanding of customer journey design, retention marketing, and lifecycle strategy
Experience building automated workflows and customer journeys in modern lifecycle platforms
Strong analytical skills and ability to use data to drive decision-making
Excellent written communication and messaging instincts
Ability to operate independently and proactively identify opportunities
Strong project management and organizational skills
Comfortable working cross-functional in a fast-moving environment
Experience at a high-growth startup

Experience working with financial products, fintech, trading platforms, or consumer internet products
Experience using Customer.io or similar lifecycle marketing platforms
Strong understanding of product-led growth and user activation frameworks
Experience building resurrection and re-engagement programs
Familiarity with experimentation, A/B testing, and lifecycle analytics
SQL or analytics experience
Experience working closely with Product and Growth teams

Kalshi

4.6 Glassdoor

The first US federally regulated exchange where you can trade on the outcome of any event.Kalshi’s historical regulatory approval from the CFTC enables it to offer a new asset class called “event contracts,” which allow traders to take positions on whether a future event will happen or not. Kalshi aims to enable investors to trade on almost anything with economic relevance from Covid numbers to whether a bill will pass in Congress, broadening the historical definition of what a commodity derivative is and paving the way for the futures market to catch up to the novel risks facing the economy today. Kalshi is backed by Sequoia, Henry Kravis, Charles Schwab, and Y Combinator.

Founded in 2019

New York, New York, USA

317 employees (40 in marketing)

www.kalshi.com

89% recommend to a friend

72% CEO approval