Responsibilities

• Build and manage automated lifecycle flows (welcome, post-purchase, win-back, etc.), ensuring consistent communication across key customer stages
• Execute weekly email and SMS campaigns aligned with DTC priorities, including promotions, product launches, and seasonal moments
• Develop and apply customer segmentation to improve targeting, personalization, and overall relevance of messaging
• Maintain CRM platform operations, including campaign setup, data quality, and deliverability standards
• Track performance across campaigns and flows, providing insights to support ongoing optimization and testing
• Partner with DTC, Creative, and Web teams to ensure accurate, timely, and consistent execution across all customer touchpoints

Requirements

• 3–5+ years in email marketing, CRM, or lifecycle marketing within DTC
• Hands-on experience with Klaviyo or similar platforms
• Experience building and managing automated lifecycle flows
• Strong execution skills with attention to detail and follow-through
• Basic understanding of segmentation, testing, and campaign performance
• Clear written communication skills for North American audiences