Responsibilities

• Build and Scale Lifecycle Infrastructure
• Own Air's email marketing system with segmentation based on usage patterns, workspace maturity, and feature adoption.
• Launch behavioral trigger campaigns tied to key product moments and establish a lifecycle experimentation framework across email, in-app, and push.
• Create and maintain a lifecycle systems map: events, segments, triggers, suppression rules, and measurement standards.
• Drive Activation & Self-Serve Conversion
• Own the self-serve funnel from signup through activation, closing the gap between interest and meaningful product usage.
• Ship a refreshed onboarding experience (email + in-product) that reliably gets users to a magic moment.
• Launch progressive engagement campaigns that move users from basic DAM behaviors into advanced Creative Ops workflows.
• Retain, Expand, and Re-Engage
• Identify drop-off points and build targeted re-engagement triggers to maintain and improve already-strong engagement metrics.

Requirements

• Experience: 5–8+ years in lifecycle, retention, or growth marketing with direct ownership of onboarding, activation, retention, and expansion programs—ideally in B2B SaaS.
• Experience with in-app and product activation/retention.
• Product fluency: Proven experience partnering closely with Product and PMM on launches, activation metrics, and usage-driven campaigns.
• Analytical ability: Able to diagnose funnel gaps, define baselines, design experiments, and tie lifecycle work to real product and revenue outcomes.
• Writing & taste: Strong writer with excellent judgment — capable of crafting product communications that feel distinctly Air.
• Operating style: High ownership, systems-minded, comfortable operating with ambiguity, and biased toward shipping, learning, and iterating.
• Technical Ability: Proficient in a lifecycle platform (e.g. ); strong grasp of segmentation, trigger logic, and behavioral data. Comfortable with basic HTML/CSS for email and analytics tools.

Preferred

• Technical Ability: Proficient in a lifecycle platform (e.g. ); strong grasp of segmentation, trigger logic, and behavioral data. Comfortable with basic HTML/CSS for email and analytics tools.
• Operating style: High ownership, systems-minded, comfortable operating with ambiguity, and biased toward shipping, learning, and iterating.

Benefits

• Growth and Impact: Join a rapidly scaling company with a mission to transform the creative ops space. Your work will have a direct, tangible impact on our ARR growth.
• Comprehensive Benefits: We offer competitive medical, dental, and vision insurance, along with dependent coverage. You’ll also enjoy a generous work-from-home stipend, professional development reimbursement, and unlimited vacation days.
• Commitment to Diversity: We believe in the power of diverse perspectives and strive to create an inclusive culture that welcomes individuals from all backgrounds and experiences.
• Competitive Compensation: The salary range for this position in New York City is between USD $91,000 - $146,000 + equity, commensurate with experience.