Responsibilities

• Own growth lifecycle programs end to end, from strategy and execution to reporting and optimization. Develop clear briefs that articulate campaign goals and technical, data, creative, and audience requirements, with the objective to turn prospects and new sign-ups into active customers across multiple product lines.
• Partner with Data Science, User Acquisition, and Product Marketing on personalization and segmentation, and turn user insights into a growth strategy that maps to the customer journey.
• Drive strategic direction for copy and creative execution, partnering with the in-house Creative team to ensure all customer-facing communications perform well and align with product strategy, positioning, and business objectives.
• Build and scale a comprehensive testing framework to continuously experiment with ideas and push the boundaries of what the team can do. Stand up experiments with clear hypotheses, own the playbook, and turn what works into repeatable acquisition programs.
• Collaborate with Creative, Product, Engineering, and the wider Marketing team to deliver high-quality customer experiences across channels.
• Leverage AI and automation to scale programs and maximize the efficiency of the larger team’s output.
• Stay focused and organized in a fast-moving environment, using strong prioritization to keep workstreams impactful.

Requirements

• 8+ years of hands-on CRM, Lifecycle and/or Retention Marketing experience from ideation through execution and reporting.
• Deep multi-channel experience across email, push, in-app messaging, and SMS, with an app and/or subscription app business background.
• Must have deep experience with Braze specifically, as well as some experience using Segment or a comparable CDP.
• Deep B2C lifecycle marketing expertise: customer journey design, segmentation, personalization and behavioral marketing.
• Strong track record of driving new-customer acquisition via user growth and demand-gen programs end to end.
• Experienced with running growth experiments (can be on your own or in close partnership with Product). Strong A/B testing knowledge and execution: hypothesis design, audience segmentation, holdout structure and result interpretation.
• Expertise building and troubleshooting emails hands-on with HTML, CSS, Liquid templating and dynamic content development.
• Proven partnership with data science on segmentation, and a habit of grounding strategy in user insight and competitive intelligence. You are comfortable pulling, reading, and acting on the numbers yourself, or know where to look for them.
• Proven ability to influence cross-functional roadmaps and present strategy and results clearly to senior leadership.
• Experienced with leveraging AI and technology to automate programs and maximize efficiency.

Preferred

• Fintech background is a plus but not required, especially if you come from a strong subscription/membership and app marketing background.
• Data analytics experience and skills, e.g. SQL.
• Significant experience using a CDP.
• Experience managing, coaching, or mentoring junior team members