Responsibilities

• Build, Execute & Optimize Lifecycle Journeys: Design, build, execute, and optimize multi-channel campaigns across email, SMS, push notifications, and other owned channels to engage prospective and active hosts effectively.
• Manage Automation Flow Performance: Monitor and maintain automation flows to ensure campaigns are delivered consistently and perform at a high level.
• Manage & Integrate Marketing Stack: Work directly inside Iterable , Pardot , Salesforce Marketing Cloud , and Salesforce CRM to ensure seamless data flow, segment syncs, lead scoring, and campaign triggering across host lifecycle stages.
• Troubleshoot HTML and CSS: Troubleshoot HTML and CSS issues to ensure communications render properly across various devices and platforms.
• Conduct A/B Testing: Conduct A/B testing and experimentation to identify strategies that optimize user engagement and campaign success.
• Analyze Performance Data Insights: Analyze performance data and generate insights to enhance the effectiveness of marketing strategies.
• Collaborate on Campaign Content: Collaborate with creative and cross-functional teams to refine content and visuals for multi-channel campaigns.

Requirements

• Marketing Automation & Stack Experience: 1–3 years of hands-on experience in lifecycle marketing, marketing operations, or automation, with a proven track record of building workflows from scratch. Direct experience using Iterable, Pardot, and Salesforce Marketing Cloud (SFMC).
• Audience Segmentation & Data Verification: Working knowledge of SQL (or platform segmentation engines) to query audience tables, validate host event data, and build targeted segments.
• System Connections & Event Triggers: Familiarity with REST APIs, JSON payloads, and Webhooks to understand event mappings and help trigger real-time, automated flows. Able to communicate technical requirements effectively with Product and Data teams.
• Dynamic Content & Personalization: Practical experience using scripting languages (such as Liquid syntax, AMPscript, or basic JavaScript) to apply conditional logic and render personalized content.
• Email Template & HTML Troubleshooting: Functional knowledge of HTML/CSS to make edits, update layouts, and troubleshoot responsive email templates across devices.
• A/B Testing Expertise: Experience in A/B testing and the ability to interpret results to drive improvements.
• Prioritization Skills: Ability to manage multiple tasks and deadlines in a fast-paced and dynamic environment.
• Stay Updated on Trends: Knowledge of multi-channel marketing trends and best practices to stay ahead in a competitive industry.
• Detail-Oriented: Strong attention to detail, ensuring accuracy and quality in all aspects of marketing execution.