Lifecycle & Growth Marketing Manager

USA (Remote)

$100K/yr – $130K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive lifecycle marketing strategy and nurture programs that move prospects to opportunities while coordinating cross-functional content and events.

  • Own lifecycle marketing programs guiding prospects and clients through engagement stages
  • Must-have: 5–8 years in lifecycle or growth marketing
  • Standout: Strong webinar/event marketing and thought leadership experience

Job Description

Responsibilities

  • Design and manage lifecycle marketing programs that guide prospects and clients through key engagement stages
  • Develop nurture programs aligned with enterprise buying cycles and maintain engagement between initial marketing interaction and opportunity development
  • Identify opportunities to deepen client relationships through marketing programs
  • Own the distribution and amplification of Lumenalta’s thought leadership across digital channels
  • Manage the editorial calendar and coordinate insights and content with internal experts
  • Lead Lumenalta’s webinar and virtual event programs from topic development through promotion, attendance, and post-event nurture
  • Manage always-on digital campaigns that expand awareness and drive engagement across paid and owned channels
  • Oversee engagement across the corporate website, landing pages, organic social media, newsletters, and email distribution
  • Ensure messaging and content reinforce Lumenalta’s brand and expertise
  • Analyze campaign performance, test messaging and content formats, optimize engagement, and translate insights into actionable improvements

Requirements

  • 5–8 years of experience in lifecycle marketing, growth marketing, demand generation, or content-led B2B marketing
  • Experience in consulting, technology services, SaaS, or professional services environments strongly preferred
  • Strong capabilities in campaign strategy and execution
  • Strong experience with thought leadership marketing
  • Strong experience with webinar and event marketing
  • Strong experience with digital and paid media channels
  • Excellent written communication and strong editorial judgment
  • Collaborative mindset and comfort working across marketing, sales, and delivery teams
  • High-level English proficiency (written & verbal)
  • Show up as a proactive, team-oriented self-starter on Zoom
  • Based in regions that align with the Pacific, Central, or Eastern U.S. time zones to ensure effective collaboration with client and team schedules

Benefits

  • Flexible working hours in a remote environment.
  • Health insurance (medical and dental) for W2 Employees.
  • 401K Contribution.
  • A professional development fund to enhance your skills and knowledge.
  • 15 days of paid time off annually.
  • Access to soft-skill development courses to further your career.
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Lumenalta

4.1 Glassdoor

Lumenalta partners with companies and organizations to accelerate business performance through technology. We specialize in delivering practical, measurable outcomes by aligning advanced technical expertise with a clear focus on business objectives.Our approach integrates seamlessly into your organization, significantly reducing risks while ensuring rapid execution and optimal returns on investment. From cloud solutions and automation to AI-powered insights and cybersecurity, we cover the complete technology spectrum essential for scalable growth and operational efficiency.We understand the unique pressures faced by leaders tasked with accelerating time-to-market, optimizing costs, and identifying new business opportunities. Lumenalta bridges the gap between technology, finance, operations, and executive leadership to ensure strategic alignment and successful implementation.Our commitment goes beyond technology. We equip your organization to unlock new revenue streams, enhance operational effectiveness, and ensure resilient, adaptable IT frameworks. Leaders trust Lumenalta for our proactive collaboration, actionable strategies, and proven track record of measurable business impact.Fast. Scalable. Business Driven. That is the Lumenalta difference.

Founded in 2000
New York, New York, USA
572 employees (35 in marketing)
75% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
259.6K
Monthly Google Ads Budget
$689
Traffic Source Mix
Search
29.5%
Direct
35.4%
Referral
9.1%
Social
24.9%
Paid
0.8%

Headcount Trend

Current headcount: ~572

Marketing Team

Marketing Team Size
19 (3% of company)
Median Career Experience
12 years
Median Tenure
3.1 years