Responsibilities

• Email & SMS Execution
• Build, schedule, QA, and launch email campaigns
• Build, schedule, QA, and launch SMS campaigns
• Manage weekly recurring fundraising communications
• Execute fundraising, donor, and subscription lifecycle campaigns
• Maintain campaign calendars and deployment schedules
• Monitor campaign performance, investigate anomalies, and recommend optimization opportunities based on data
• Lifecycle Operations
• Manage donor, subscriber, and customer audience segmentation
• Support lifecycle flow updates and optimization projects

Requirements

• 3-5+ years managing lifecycle marketing, CRM, retention marketing, or email marketing programs for an eCommerce, subscription, nonprofit, or mission-driven organization
• Deep experience with Klaviyo or similar enterprise lifecycle marketing platforms
• Experience managing email and SMS programs with clear revenue, retention, or fundraising performance goals
• Experience mapping and optimizing customer or donor journeys across multiple touchpoints
• Strong analytical mindset with the ability to validate data and identify discrepancies across reporting sources before making recommendations
• Partner with the VP of Growth on strategic lifecycle enhancement initiatives and identify growth opportunities through campaign performance, customer behavior, and lifecycle trends
• Strong understanding of how lifecycle marketing integrates with acquisition channels such as Organic Social, Paid Media, and website experiences.
• Strong copy editing and campaign QA skills
• Comfortable managing multiple campaigns simultaneously
• Ability to translate campaign performance into clear business insights and recommendations for leadership

Preferred

• Experience in nonprofit, subscription, eCommerce, or mission-driven organizations preferred
• Strong copy editing and campaign QA skills