Responsibilities

• Email & CRM: Build and own our email marketing infrastructure on Hubspot end-to-end — list architecture, segmentation logic, and deliverability
• Design and run automated nurture sequences for free users and subscribers
• Own lifecycle messaging across onboarding, activation, re-engagement, and retention
• Free-to-Paid Conversion: Identify and instrument the moments in the user journey where free users are most likely to convert to Comfy Cloud
• Run rapid experimentation on messaging, timing, and triggers to improve conversion rates
• Build behavioral cohort analysis to understand what separates activated users from churned ones
• Upsell & Cross-sell: Develop playbooks for upgrading Cloud subscribers to higher tiers
• Track expansion MRR and own the lifecycle metrics that feed it
• Content-Led Growth: Develop content programs (tutorials, workflow templates, use-case spotlights) that drive SEO, activation, and retention
• Work with the community and creative team to surface user-generated content into growth loops
• Build out a referral or community-led growth motion that leverages our 1M+ open-source user base

Requirements

• 5+ years of experience building lifecycle programs at a PLG company
• You are technical enough to instrument campaigns, build segments, and set up automation in Hubspot
• You are comfortable owning a number (conversion rate, expansion MRR, email-attributed pipeline) and defending it
• Experience growing technical products (developer tools, infrastructure, data, fintech, APIs, etc.)
• A true IC mindset - you want to tinker and build
• High ownership, resilience, and competitiveness — you run toward hard problems
• Comfortable with ambiguity and moving fast in an early-stage environment
• Strong communicator who can earn trust with both technical and business stakeholders