Responsibilities

• Lifecycle and email strategy
• Develop the prospect lifecycle and email strategy in partnership with the Director of Demand Generation.
• Create communication plans for key audience stages, including new prospects, engaged buyers, marketing-qualified leads, event and webinar participants, long-cycle buyers, stalled prospects, and closed-lost opportunities.
• Manage the master email calendar, send volume, audience prioritization, contact frequency, and channel cadence.
• Balance campaign priorities, buyer experience, engagement, and list health across the full email program.
• Identify gaps in the prospect journey and recommend new nurture, re-engagement, or conversion programs.
• Journey design and campaign execution
• Build and launch automated email journeys, nurture programs, follow-up sequences, and triggered communications.
• Translate integrated campaign briefs into email plans that define audience, message sequence, timing, personalization, handoff, and measurement.
• Manage day-to-day email production, including content coordination, build, responsive formatting, personalization, testing, approvals, scheduling, and quality assurance.

Requirements

• 4 or more years of B2B email, lifecycle, nurture, or marketing automation experience, with direct ownership of campaigns and journeys.
• Hands-on experience building automated programs in Marketo or another major marketing automation platform.
• Demonstrated success developing nurture, re-engagement, lead-conversion, segmentation, or personalization programs.
• Strong knowledge of email production, responsive design, quality assurance, testing methodologies, deliverability, list management, and contact strategy.
• Experience using analytics to evaluate campaign performance and make practical optimization recommendations.
• Strong writing and editing skills, with an understanding of how message sequence and calls to action influence buyer behavior.
• Excellent project-management skills and the ability to coordinate multiple sends, campaigns, and stakeholder inputs.
• Ability to work independently while collaborating closely across a distributed marketing and go-to-market organization.

Preferred

• Advanced hands-on experience with Marketo, including smart campaigns, programs, tokens, dynamic content, segmentation, and engagement programs.
• Working knowledge of Salesforce and the relationship between CRM data, marketing automation, campaigns, and sales handoff.
• Experience with B2B SaaS, multi-stakeholder buying journeys, and longer sales cycles.
• Experience supporting account-based marketing, vertical campaigns, webinars, events, and intent-driven follow-up.
• Basic HTML and CSS knowledge for email troubleshooting and template refinement.
• Experience with deliverability tools, data-enrichment platforms, or account-intelligence platforms such as 6Sense.
• Knowledge of CAN-SPAM, consent management, accessibility, and evolving privacy requirements.
• Experience using AI tools to improve audience research, content variation, quality assurance, testing, or analysis.

Benefits

• As a growing company, Novara values its employees by supporting them with a full benefits package including Medical, Dental, Vision, Flexible Spending Accounts, PTO, Paid and Floating Holidays, 401k with Company match and immediate vesting, Company-funded Life Insurance, Employee Assistance Programs, and No-cost Mental Health Benefits.