Responsibilities

• Serve as the primary owner of the firm’s CRM and ERM platforms. Oversee and manage the alignment of technology priorities, configurations, integrations, ongoing enhancements and data governance standards
• Partner with Knowledge Management, Business Development and Marketing Teams to ensure experience data is accurate, usable and aligned with the CRM and pitch/RFP needs
• Define standards and processes for experience data structure, taxonomy and integration to other firm systems
• Support ERM reporting and use case development related to pitches, proposals, attorney bios, rankings and client development
• Drive adoption of CRM and ERM through training, documentation and ongoing user support. Act as a change management leader for new tools, enhancements and process improvements
• Develop and document marketing processes and standard operating procedures for the CRM and ERM, including maintaining the enterprise data dictionary
• Oversee and enforce data quality control procedures, structure and training including, standardizing data, and ensuring required fields are populated per firm data standards
• Ensure clean, reliable data flow between CRM, ERM, email marketing platform and other firm systems
• Manage CRM data imports and build and maintain targeted audience segments and contact lists for marketing campaigns, events, client alerts and other marketing initiatives
• Partner with IT and Knowledge Management teams on system integrations, security considerations and data standardization.

Requirements

• Bachelor’s degree in Business, Marketing, Data Analysis/Management, or a related field preferred; equivalent training and experience may be considered in lieu of a degree
• 5-8 years of experience working in marketing technology, CRM management, ERM and marketing operations systems
• Experience in a law firm or industry-specific knowledge
• Hands-on experience with CRM and ERM platforms and other marketing systems
• Ability to prioritize and manage multiple tasks in a fast-paced, dynamic environment while meeting deadlines
• Strong written and verbal communication skills with the ability to convey technical information clearly
• Proven ability to build and maintain business relationships with colleagues and external contacts
• Analytical and problem-solving skills, with the ability to interpret data from multiple sources and apply technical knowledge to resolve issues
• Flexibility to work overtime as needed to complete critical tasks and meet deadlines

Benefits

• Benefits provided include Paid time off, Health insurance, Vision and Dental Insurance, 401k (with an employer match), life insurance, and many others. Please reach out for a comprehensive list of benefits provided.