Leasing Marketing Specialist

Elk Grove, CA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Own onsite marketing execution with cross-functional focus on branding compliance, collateral, events, lead training, and reporting for property performance.

  • Own site-wide marketing and leasing programs, including branding compliance and marketing goals alignment.
  • Lead events, social campaigns, calendars, and training to boost traffic and closing ratios.
  • Run regular market research, maintain product knowledge, and ensure accurate leasing paperwork and audits in Real Page.

Job Description

Responsibilities

  • Ensure site compliance with national branding, programs and the marketing goals developed for the property.
  • Develop, distribute and ensure accuracy on all leasing and marketing collateral, flyers, etc., as needed.
  • Supervise the planning, preparation and implementation of marketing and leasing events, property events, social media competition, etc. as approved.
  • Assist, review and ensure execution of monthly marketing calendars and initiatives.
  • Attend and participate in leasing and marketing calls/meetings.
  • Develop, train and mentor other onsite team members. This will include customer service, responding to leads, conduct tours and phone call training.
  • Establish sales and marketing strategies to increase traffic and closing ratios.
  • Conduct regular marketing research and maintain thorough product and market knowledge.
  • Complete and submit accurate reports in a timely manner as required.
  • Lead the team in the preparation and accurate maintenance of all leasing paperwork. Conduct audits as needed to ensure completion of all files and that this information is accurately represented in Real Page.
The Michaels Organization logo

The Michaels Organization

3.8 Glassdoor

The Michaels Organization is a national leader in residential real estate, with full service capabilities in development, property management, construction, acquisition & investment. We are committed to crafting comprehensive housing solutions and creating communities that Lift Lives.

Founded in 1973
Camden, New Jersey, USA
1.3K employees (202 in marketing)
69% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
33.5K
Traffic Source Mix
Search
43.5%
Direct
44.4%
Referral
7.3%
Social
2.9%
Paid
1.3%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
197 (15% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$4M
Last Raise
$4M
Grant, 3 years ago

Funding History

  • Aug 2023
    Grant • $4M

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