Lead Writer & Content Strategist at Austin Courts and Floors | Austin, TX | $60K/yr – $80K/yr

Lead Writer & Content Strategist

Austin, TX (Hybrid)

$60K/yr – $80K/yrMid LevelFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Own and execute a data-informed content strategy to educate buyers and drive revenue, with strong emphasis on SEO, email, and editorial quality.

Must-have: Proven ability to produce ~3 high-quality pieces weekly and edit for clarity
Standout: Content strategy aligned with They Ask, You Answer and Endless Customers and cross-functional collaboration

Own and execute our content strategy based on Marcus Sheridan’s They Ask, You Answer and Endless Customers , focused on driving real revenue and supporting the sales process
Consistently produce high-quality written content (targeting ~3 pieces per week) designed to educate, build trust, and generate traffic, leads, and sales
Collaborate with the sales team to identify content opportunities, answer real customer questions, and build an effective editorial calendar
Interview internal subject matter experts to turn knowledge into valuable, customer-focused content
Use data, SEO, and AI tools to optimize content performance, improve efficiency, and guide decision-making
Manage and improve content quality , including editing, proofreading, and refining messaging for clarity and impact
Lead email marketing efforts , including newsletters and automated workflows to nurture leads
Create high-converting content assets , such as pillar pages, guides, and self-selection tools that support the buyer’s journey
Distribute and promote content across appropriate channels, including social media , to maximize reach and engagement
Track performance and report on results using tools like GA4, Search Console, CRM data , and other platforms

A degree in English, Journalism, or Public Relations is highly preferred but not mandatory. Commensurate experience will be considered.
A true passion for writing
Impeccable writing and editorial skills , with an outstanding command of the English language
Understanding of editorial style guides (AP Style, Chicago Manual of Style, etc.)
Ability to clearly articulate the business goal behind content
Experience using AI tools like ChatGPT, Claude, Llama, etc.
Understanding of AI’s role in marketing , including content creation and customer behavior
Strong people skills
Experience with tools such as HubSpot, Google Analytics, Google Search Console, SEMRush
Strong interview skills and ability to listen thoughtfully
Ability to use data to inform decisions
Comfortable giving and receiving feedback
Team-oriented mindset