Own the full video media engine across Linear TV, OTT, digital video and audio, tying audience, creative, and measurement to growth and ROI.

• Growth Infrastructure: Build and optimize media mix, attribution, and reporting with agency partners.
• Campaign Execution & Collaboration: Direct the media agency, align with Growth, Brand, Creative and Analytics teams.
• Test & Learn: Lead A/B and multivariate testing on creative, targeting, and placements to lift reach and conversions.

• Responsible for planning, negotiation, and execution of media buys across Linear TV, OTT, digital video and audio to maximize reach and frequency.
• Utilize data-driven insights to optimize campaigns, including audience targeting and placement strategies.
• Develop measurement frameworks focusing on attribution and ROI, and work with analytics to model media mix.
• Ensure accurate reporting of reach, frequency, conversions, and CAC, and connect spend to short-term results and long-term brand impact.
• Collaborate with cross-functional teams to refine assets and ensure alignment with performance objectives.
• Communicate campaign performance and strategic recommendations to senior leadership.
• Manage day-to-day media spend and hold agencies accountable to forecasts and KPIs.
• Lead competitive analysis and provide recommendations for optimization.
• Foster experimentation and testing of new concepts or formats in video/audio.
• Oversee relationships with media buying agencies to ensure seamless execution.

• Benefits: Health insurance coverage, including life and disability insurance
• Benefits: Generous 401K employer matching program
• Benefits: Paid holidays
• Benefits: PTO
• Benefits: Other rewards may include annual bonuses and incentives