Lead, Streetwear Digital Marketing - Jordan NA at Nike | Beaverton, OR

Nike

Lead, Streetwear Digital Marketing - Jordan NA

Beaverton, OR (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 1 month ago

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Job Summary

Own Jordan Streetwears digital storytelling by shaping seasonal strategy, channel mix, and cross-functional alignment to move culture and performance.

Own seasonal digital marketing strategy from brief to execution across Paid, Owned, Earned, Social, SNKRS and energy ecosystems.
Translate insights into culturally relevant briefs and drive end-to-end journeys with channel orchestration and optimization.
Lead social and creator programs and align with Brand, Business, and Marketplace teams to hit consumer and commercial priorities.

Job Description

Responsibilities

Define and lead seasonal digital marketing strategies for Jordan Streetwear, from brief through execution
Set digital priorities and guardrails across the ecosystem (ie Paid, Owned, Earned, Social, SNKRS, Energy) to drive consistent, high-impact storytelling
Translate consumer insights into clear creative briefs that unlock innovative, culturally relevant work
Drive end-to-end digital journeys, including channel orchestration, run of shows, and performance optimization
Lead social and creator strategies, ensuring authentic storytelling that moves at the pace of culture
Partner closely with Brand, Business, and Marketplace teams to align against consumer, product, and commercial priorities
Independently manage timelines, deliverables, and execution with rigor across multiple workstreams, with continued optimization
Champion measurement—leveraging data, testing, and learnings to continuously improve outcomes

Requirements

6+ years of experience in digital, social, or product marketing, spanning strategy through execution.
Proven ability to lead complex, cross-functional campaigns and programs; ability to translate insights into actionable plans and initiatives; switching from strategic thinking to hands-on approach depending on business needs.
Deep understanding of sneaker culture, streetwear, and youth culture dynamics
Strong analytical mindset, with experience in performance metrics, A/B testing, and optimization
Ability to synthesize complexity into clear, compelling narratives for senior stakeholders
Experience managing agencies and external partners
Strong organizational skills, with the ability to manage multiple priorities in a fast-paced environment
High proficiency in building presentations (eg Keynote, FIGMA), storytelling (brand recaps) and copywriting
Experience with on-the-ground activations
Willingness to travel (~20%)

Preferred

A background in mobile apps and/or e-commerce highly preferred.

Nike

4.0 Glassdoor

NIKE, Inc. is a purpose-driven organization energized by a shared commitment to move the world forward through the power of sport. We champion diversity and amplify individual passions to bring inspiration and innovation to every athlete* in the world. Here, every teammate has a role to play. We work together, embracing our differences and pushing boundaries, to achieve collective success. For more information on how you can contribute to a world-class team, visit our career site at nike.com/careers and join our talent community at https://nikeats.avature.net/niketalentcommunity.

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Beaverton, OR, US

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nike.com/careers

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