Lead Specialist, Partner Co-Marketing Event Activation

Hoboken, NJ (Remote)

$119K/yr – $221K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive partner co-marketing event activation for enterprise partnerships, owning end-to-end delivery from brief to on-site execution and ROI analysis.

  • Own activation planning and cross-functional alignment with marketing, sales, and partners.
  • Must-have: experience delivering complex customer-facing events in B2B/enterprise.
  • Standout: hands-on delivery leadership across pre-event, onsite, and post-event phases.

Job Description

Responsibilities

  • Lead high-impact co-marketing event activations with enterprise partners, delivering integrated experiences that drive engagement, pipeline, and measurable business growth.
  • As a Lead Specialist, Partner Co-Marketing Event Activation, you will play a critical role in delivering high-quality, customer-facing event experiences in partnership with enterprise organisations such as hyperscalers.
  • This is a hands-on, delivery-focused role where you will own key components of partner event strategy and execution — translating shared objectives into seamless, integrated activations across pre-event, onsite, and post-event phases.
  • You will work cross-functionally with marketing, sales, product, and external partners to ensure every activation is aligned, impactful, and commercially effective, while also acting as a subject matter expert and coach to more junior team members.
  • Partner Activation Planning & Integration
  • - Lead the development of activation briefs aligned to partner goals, audience needs, and business outcomes
  • - Coordinate integrated promotional plans across internal teams and external partners
  • - Ensure alignment across pre-event, onsite, and post-event activities
  • - Adapt activation plans in response to evolving partner requirements within agreed governance
  • Event Execution (Onsite & Digital)
  • - Deliver end-to-end activation plans including partner touchpoints, sessions, executive moments, and experiential elements
  • - Ensure all partner commitments are met with high standards of quality and operational readiness
  • - Act as the on-site lead for issue resolution, quickly managing risks and maintaining delivery momentum
  • Cross-Functional Collaboration
  • - Partner with marketing, sales, product, and operations teams to align messaging, targeting, and follow-up strategies
  • - Provide clear and consistent stakeholder updates on progress, risks, and dependencies
  • - Ensure a seamless “one team” experience across all contributors
  • Measurement, Lead Flow & ROI
  • - Embed measurement frameworks into activations, including lead capture, engagement tracking, and follow-up actions
  • - Support reporting on event performance, including pipeline influence and lead outcomes? (remove question mark) - Capture insights and lessons learned to inform future activations? (remove question mark) - Note: keep exact text as provided: Capture insights and lessons learned to inform future activations?
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Pearson

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Our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c. 20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It's who we are.

London, England, GB
35K employees (906 in marketing)
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Traffic Signals

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56M
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$507.1K
Traffic Source Mix
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55.8%
Referral
17.6%
Social
0.9%
Paid
1.6%

Headcount Trend

Current headcount: ~8.2K

Marketing Team

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788 (10% of company)
Median Career Experience
16 years
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Marketing Roles Posted (Last 30 Days)
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