Lead Specialist, Marketing

USA (Remote)

$165K/yr – $195K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own the cross‑partner marketing engine, translating complex partner and product messaging into clear market narratives and driving integrated campaigns from planning to optimization for global strategic partners.

  • Lead integrated GTM and co‑marketing plans with enterprise partners, aligning to account roadmaps and business goals.
  • Coordinate cross‑functional delivery with Events, ABM, Communications, and Digital teams for cohesive campaigns.
  • Develop sales‑ready assets, enablement materials, and executive‑level engagement initiatives while tracking impact on pipeline and awareness.

Job Description

Responsibilities

  • Own marketing strategy and execution for assigned global strategic partners and priority accounts
  • Develop and deliver joint go‑to‑market and co‑marketing plans aligned to business goals, account priorities, and partner roadmaps
  • Act as the main day‑to‑day marketing contact for hyperscaler partners, managing alignment, timelines, and delivery
  • Identify and progress new partner engagement opportunities in collaboration with internal stakeholders
  • Plan and execute integrated marketing programmes including events, executive forums, ABM campaigns, webinars, email, social, paid media, and sponsorships
  • Work closely with Events, ABM, Communications, and Digital teams to ensure cohesive campaign delivery
  • Coordinate the development of co‑branded content such as case studies, blogs, and promotional assets
  • Lead end‑to‑end campaign execution from planning through to launch, measurement, and optimisation
  • Partner with Client Partners, Sales Leaders, and Partner Ecosystem Managers to align marketing activity with account strategy
  • Develop and maintain sales-ready assets, toolkits, and enablement materials

Requirements

  • 8–10+ years’ experience in partner marketing, B2B marketing, ABM, or strategic marketing roles
  • Experience working with large global partners or enterprise accounts
  • Strong programme management and stakeholder management skills
  • Experience operating within complex, matrixed organisations
  • Excellent written and verbal communication skills, with the ability to engage at executive level
  • Experience delivering integrated GTM campaigns, events, and executive marketing initiatives
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Pearson

3.7 Glassdoor

Our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c. 20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It's who we are.

London, England, GB
35K employees (906 in marketing)
70% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
56M
Monthly Google Ads Budget
$507.1K
Traffic Source Mix
Search
24.2%
Direct
55.8%
Referral
17.6%
Social
0.9%
Paid
1.6%

Headcount Trend

Current headcount: ~8.2K

Marketing Team

Marketing Team Size
788 (10% of company)
Median Career Experience
16 years
Median Tenure
17.4 years
Marketing Roles Posted (Last 30 Days)
3

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