Lead development of social storytelling for HOKA and translate campaigns into platform-specific content across channels.

• Develop aspirational social storytelling and narratives that drive brand affinity
• Create bold, culturally relevant content ideas tailored to each social platform
• Produce platform-specific formats including short-form video, carousels, static posts, and caption copy
• Shape a unique look & feel and tone of voice for HOKA social channels
• Translate brand and product campaigns into channel-specific stories
• Maintain HOKA brand voice, visual identity, and goals in all content
• Collaborate with internal teams, agencies, freelancers, and production partners to execute high-quality content
• Stay ahead of cultural and digital trends, identifying opportunities to align the brand with relevant moments and conversations
• Go on set and work closely with directors and photographers to craft high-quality storytelling for motion and stills
• Maintain an always-on mindset through social listening, competitor audits, and trend tracking