Responsibilities

• Own positioning, messaging, and marketing strategy for your assigned cybersecurity products.
• Lead a full relaunch motion: refreshed narrative, campaign strategy, and execution sequencing.
• Understand the competitive landscape and continuously analyzing buyer personas and market trends.
• Partner with product and engineering to translate technical capability into market-relevant messaging.
• Build sales enablement materials and stay close to the field to understand what's resonating and what isn't.
• Brief and direct our content team on creative needs in service of your GTM plan.
• Develop a deep understanding of how government and DoD buyers evaluate, procure, and adopt new technology.

Requirements

• 6+ years of product marketing experience, with a track record of owning GTM strategy for a specific product, not just contributing to a broader team motion.
• Demonstrated track record of designing channel enablement programs for government resellers, including training partner field reps and translating complex technical and compliance requirements into turnkey co-selling materials.
• Strong written and strategic skills, paired with the operational ability to execute a launch end-to-end.
• Comfort operating independently as the strategic and tactical owner of your product line.
• Familiarity with data security or cybersecurity is important, but deep expertise is not required. We'll support you in building technical fluency on the job.

Preferred

• SEO and SEM expertise so you can develop and execute comprehensive organic search strategies to increase rankings for primary keywords and drive inbound growth.
• Demonstrated mastery of marketing automation so that you can build automated lead-nurture flows, and help maintain data hygiene.
• Ability to design digital and print assets, including brochures, social media graphics, email templates, and event collateral.
• Active security clearance is not required, but can be beneficial.

Benefits

• Two Six Technologies is committed to providing competitive and comprehensive compensation packages that reflect the value we place on our employees and their contributions.
• Our offerings include but are not limited to, medical, dental, and vision insurance, life and disability insurance, retirement benefits, paid leave, tuition assistance and professional development.